SEO Manager

3 hours ago

Gurugram, India Nutrabay Full time

Job Role: SEO & ASO Specialist/Lead/AM


You should apply if you have:

  • Proven expertise in driving organic growth through advanced SEO and ASO strategies.
  • Hands-on experience optimizing websites and apps for search engines and app stores.
  • Strong analytical skills with proficiency in tools like Google Analytics, Search Console, SEMrush, Ahrefs, and App Store analytics.
  • Ability to track, analyze, and report on key performance metrics for SEO and ASO.
  • Experience with on-page, off-page, and technical SEO, including schema markup, site speed optimization, and crawling tools.
  • Proficiency in keyword research, competitor analysis, and content optimization for both web and app platforms.
  • Experience in planning and executing experiments to improve rankings and discoverability in app stores.
  • A data-driven mindset to measure performance, identify opportunities, and refine strategies.
  • Strong understanding of user behavior and how it impacts search rankings and app store performance.
  • Familiarity with A/B testing, split testing, and data interpretation to drive improvements in CTR and retention.
  • Ability to collaborate with cross-functional teams including content, design, and development to implement SEO/ASO recommendations.


You should not apply if you:

  • Lack experience in scaling organic search and app discoverability.
  • Are uncomfortable with data analysis and technical SEO/ASO challenges.
  • Prefer working in silos without engaging with teams across departments.
  • Are not passionate about health and nutrition or app growth strategies.


Skills Required:

  • Bachelor's/Master’s degree in Marketing, Business Analytics, or related fields.
  • 2+ years of experience in SEO, ASO, and organic growth strategies.
  • Proficiency in SEO and ASO tools such as Google Analytics, App Store Connect, Search Console, SEMrush, Ahrefs, and MobileAction.
  • Strong understanding of ranking algorithms for search engines and app stores.
  • Experience in optimizing for Google Play, App Store, and alternative marketplaces.
  • Hands-on experience with HTML, CSS, JavaScript, and CMS platforms.
  • Expertise in data analysis, reporting, and creating dashboards with tools like Power BI or Tableau.
  • Ability to write or oversee the development of SEO/ASO-optimized content.
  • Strong communication and stakeholder management skills.


What will you do?

  • Lead and execute SEO strategies to improve search rankings and drive organic web traffic.
  • Optimize app store presence for improved discoverability and download rates.
  • Conduct keyword research, competitor analysis, and performance benchmarking for both SEO and ASO.
  • Develop and implement on-page and technical SEO improvements for the website.
  • Collaborate with content teams to create and optimize SEO- and ASO-friendly content.
  • Monitor performance metrics, prepare reports, and provide actionable insights to stakeholders.
  • Stay updated with the latest trends, algorithms, and best practices in SEO and ASO.
  • Conduct experiments to enhance visibility and conversion in both search engines and app stores.
  • Work with development teams to implement technical changes for better crawlability and ranking.
  • Ensure seamless integration of ASO and SEO strategies into the broader marketing framework.


Work Experience:

  • Proven track record in SEO and ASO roles with measurable results in driving organic growth.


Working Days: Monday - Friday


Location: Golf Course Road, Gurugram, Haryana (Work from Office)


Perks:

  • High learning and personal growth opportunities in a dynamic environment.
  • Flexible timings and a collaborative, inclusive workplace.


Why Nutrabay?

At Nutrabay, we value innovation and empower our employees to take ownership of impactful projects. Join us to make a difference in the health and nutrition industry while achieving personal and professional growth.

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