Ad Operations Associate

4 days ago

Gurugram, India The Knot Worldwide Full time

ABOUT THE ROLE AND OUR TEAM:

The Ad Trafficker is responsible for all digital post-sales advertising campaign coordination including ad trafficking and technical support, performance reporting, analysis and creative trafficking across display channels.


RESPONSIBILITIES:

This position will coordinate efforts with various groups within the organization such as Account Management, and Ad Insights. Monitoring campaign performance, communicating campaign status, collecting creative assets and ensuring they meet technical specifications, testing online ads, troubleshooting online ad issues, analyzing and distributing campaign performance reports. This position may also be responsible for project management of custom production campaigns and new ad products as determined by the business unit.


SUCCESSFUL CANDIDATES HAVE:

  • Effective project management skills with proven ability to work with various groups to reach a common goal.
  • Demonstrated ability to work under tight deadlines, communicating timelines and urgency effectively with stakeholders
  • Creating ad copy and landing pages that are optimized for conversion and relevance.
  • Ability to bridge communication between technical and non-technical teams.
  • Capability to gather and filter complex data, providing insight related to analytics and revenue recognition.
  • Excellent written and verbal communication skills for internal and external communications with senior sales and agency executives.
  • High degree of initiative and proven ability to execute, both individually and as a team
  • Manage multiple client accounts simultaneously and prioritize workload effectively.
  • Troubleshoot and resolve technical issues with campaigns running through Google Ad manager
  • Experience in Google Ad Manager - ad trafficking or ad trafficking technical support, Creative trafficking.
  • Experience working with Adobe Photoshop to edit and update creatives.
  • Experience in digital ad operations, 3rd party tags and trackers. (Eg., DCM, IAS, Campaign manager Tag)
  • Familiarity with JavaScript, HTML and troubleshooting online technical issues.
  • Process ad trafficking requests accurately and efficiently, including:
  • QA of trafficking campaigns (identification and remediation of issues)
  • Upload creative files into the ad campaigns
  • Assign creative to appropriate placements as detailed in the trafficking sheet.
  • Implement business rules as instructed in the trafficking sheet
  • Implementation of additional ad tracking code

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