Social Media Marketing Specialist
2 months ago
Position Overview
We are seeking a skilled and innovative Social Media Marketing Specialist to join our team. This role is perfect for someone who thrives in a fast-paced digital environment and has a proven track record of creating impactful social media campaigns. You will be responsible for developing and executing strategies to increase brand awareness, drive engagement, and achieve measurable business goals across all social media channels.
Key Responsibilities
- Strategy Development: Design and implement comprehensive social media marketing strategies aligned with the company's goals and target audience.
- Content Creation: Develop and manage high-quality, creative content (text, graphics, videos) tailored to each platform, ensuring consistency with brand voice and style.
- Campaign Management: Plan, execute, and optimize social media campaigns, both organic and paid, to maximize reach and ROI.
- Analytics & Insights: Monitor social media performance metrics using analytics tools, providing insights and actionable recommendations to improve campaigns.
- Audience Engagement: Actively engage with the online community by responding to comments, messages, and reviews, fostering strong relationships with followers.
- Trend Monitoring: Stay updated on social media trends, emerging platforms, and best practices to ensure the brand remains relevant and innovative.
- Collaboration: Work closely with internal teams, including marketing, design, and sales, to align social media activities with broader business strategies.
- Budget Management: Oversee social media advertising budgets, ensuring efficient allocation for maximum impact.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Experience: 2–5 years of experience in social media marketing, with a portfolio of successful campaigns.
- Skills:
- Expertise in managing social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.) and tools (e.g., Sprout Social, Hootsuite, or Buffer).
- Proficiency in analytics platforms such as Google Analytics, Facebook Insights, and Instagram Analytics.
- Knowledge of paid advertising campaigns, including Facebook Ads Manager and Google Ads.
- Strong storytelling and copywriting skills with attention to detail.
- Basic graphic design and video editing skills (e.g., Canva, Adobe Creative Suite).
- Attributes:
- Creative and data-driven mindset.
- Strong organizational and multitasking abilities.
- A passion for social media, digital marketing, and staying ahead of trends.
What We Offer
- A collaborative and supportive work environment.
- Opportunities for professional growth and upskilling.
- Competitive salary with performance incentives.
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