Digital Marketing Associate

3 days ago

Chennai, India Charles Group Full time

Charles Group is a fastest growing organization in India, We are seeking a seasoned Digital Marketing Associate to join our dynamic team.


Skill Set : Digital Marketing Associate

Experience Level : 2 to 5 Years

Budget : 5.0 to 6.0 LPA (Max)

Work Location : Chennai

Notice Period : Immediate to 10 Days (Max)


Technical Platform Management:


  • Plan, execute, and manage campaigns on Meta (Facebook and Instagram), Google Ads, LinkedIn, Twitter, and other digital platforms.
  • Monitor and optimize campaigns including interfacing with websites for better performance and ROI.
  • Implement and manage tracking tools such as Google Analytics, Facebook Pixel, and UTM tracking for performance measurement.
  • Experience in Analytical Tools like Google Analytics, FB Pixels, Meta Insights, Hootsuite, Zoho Social or Sprout Social for tracking performance.


Content Management:


  • Develop engaging content for social media platforms, websites, and blogs.
  • Utilize tools like Canva, Adobe Creative Suite, or similar to create visually appealing graphics, videos, and other multimedia content.
  • Ability to collaborate across teams (design & videography), create compelling content, and ensure alignment with brand strategies.


Campaign Execution:


  • Launch and optimize paid advertising campaigns, ensuring alignment with business goals.
  • Conduct A/B testing for ads, landing pages, and other digital assets to enhance campaign effectiveness.
  • Schedule and publish content using social media management tools.
  • Experience in campaign planning, execution, and performance tracking across multiple platforms.


Strategy & Reporting:


  • Assist in formulating and executing comprehensive digital marketing strategies.
  • Analyze data from various platforms to generate detailed reports and provide actionable insights.
  • Stay updated with platform changes, industry trends, and emerging technologies.
  • Strong analytical skills to interpret data using tools like Google Analytics and provide actionable insights.


Perks & Benefits:


  • Central Location: Conveniently located in the heart of the city, with parking facilities and well-served by public transport including buses and Chennai MRTS
  • Meals and Refreshments: Lunch, tea/coffee, snacks, and refreshments provided throughout the day
  • Insurance: TATA AIG Family Group Insurance for INR 5.0 Lakhs (Coverage: Self + Spouse + Up to 3 Children)
  • Professional Development: Opportunities for continuous learning and growth
  • Team Outings and Events: Regular team-building activities and events
  • Employee Recognition: Programs to acknowledge and reward outstanding performance



How to Apply: Interested candidates can apply through LinkedIn or email us at kishore.g@charlesgroup.in. Join us at Charles Technologies and be a part of a team that is shaping the future of mobile applications

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