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Content Producer

3 months ago

Bengaluru, India The New Indian Express Full time

About Us


The New Indian Express Group is one of India's oldest and largest media houses, founded by the Late Shri Ramnath Goenka. The New Indian Express Group publishes Newspapers and Periodicals in the States of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala, Orissa and the Union Territories of Puducherry, Andaman and Nicobar Islands, Yanam and Lakshadweep. It publishes its newspapers and periodicals from 33 Centres. It also has Marketing Offices in Kolkata, Mumbai and New Delhi.


The Company's publications include English Dailies viz. The New Indian Express and The Morning Standard and Sunday editions The Sunday Express and The Sunday Standard and weekly edition Indulge. The Morning Standard and The Sunday Standard are published in New Delhi. The company also brings out Tamil daily Dinamani and Samakalika Malayalam Varika, a weekly magazine in Malayalam.


The group sites are www.newindianexpress.com, www.dinamani.com, www.edexlive.com, www.samakalikamalayalam.com, www.malayalamvaarika.com, www.kannadaprabha.com, www.indulgexpress.com .


The company is professionally managed, with well-qualified and experienced people in charge of different departments.


The Company's publications are popular and command a large readership.



Job Title: Content Producer / Editor


Location: Bengaluru


Job Overview


The Content Producer / Editor is responsible for curating the content and managing the social media presence across various platforms. This role involves creating engaging content, building a strong online community, and driving audience growth. Additionally, the successful candidate will contribute to podcast planning and execution.


Responsibilities



Podcast Content Curation:


# Contribute to the development of podcast ideas and topics.

# Research and gather relevant information for podcast episodes.

# Identify Suitable Guests and reach out to them.

# Coordinate with podcast hosts and guests to schedule the podcast.

# Assist in editing and producing podcast content.


Social Media Management:


# Manage the Podcast’s social media presence by engaging with the audience.

# Create, curate, and publish engaging content across all social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).

# Monitor social media trends, competitor activities, and audience insights to inform content strategy.

# Engage with the audience through comments, messages, and other interactions.

# Track and analyze social media metrics to measure performance and ROI.


Podcast / Events Planning and Execution:


# Collaborate with various teams to ensure that the podcast /events schedules are tethered to conceptualize and execute.

# Will be responsible for scheduling podcast episodes.

# Manage podcast logistics, guest invitations, and on-site coordination.

# Develop promotional materials and strategies for building a community of people who can be invited whenever necessary.

# After the podcast is edited, prepares notes and clips, keeping in mind the need for SEO requirements needed to enlarge the audience and growth assured.

# Ensure successful podcast/event execution and post reporting.


Team Collaboration:


# Collaborate with editorial, marketing, and design teams to create cohesive content.

# Share insights and recommendations with the team to improve overall social media performance.



Qualifications


# Bachelor's degree in Journalism, Mass Communication, Marketing, Media Studies, or a related field.

# Certification or coursework in digital marketing, social media management, or content creation can be a plus.

# 2-5 years of experience in content creation, digital marketing, or social media management.

# Experience in managing social media accounts for brands, media outlets, or content-driven platforms.

# Excellent writing and editing skills.

# Strong understanding of social media platforms and analytics tools.

# Experience in event planning and execution is preferred.

# Knowledge of podcast production and editing.

# Ability to work under pressure and meet deadlines.

# Strong interpersonal and communication skills.



Desired Skills:


# Writing and Editing: Strong ability to write, edit, and proofread content for various platforms (podcasts, blogs, articles, social media posts, etc.).

# Content Strategy: Ability to develop and implement content strategies that align with brand goals and audience preferences.

# Platform Expertise: In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.) and their algorithms.

# Community Management: Skills in engaging with the audience, managing online communities, and responding to customer queries or feedback.

# Proficiency in using social media analytics tools (like Google Analytics, Hootsuite, Buffer) to track performance, generate reports, and optimize strategies will be a plus.

# Understanding of search engine optimization (SEO) best practices for content creation and distribution.

# Experience in distributing content through various channels and driving traffic to digital platforms.

# Organizational Skills: Ability to manage multiple projects, meet deadlines, and work efficiently under pressure.

# Collaboration: Strong interpersonal skills to work with cross-functional teams (designers, developers, marketers) and external partners.

# Time Management: Ability to prioritize tasks and manage time effectively in a fast-paced environment.

# Creativity: Ability to generate innovative ideas for content and campaigns that resonate with target audiences.

# Strategic Mindset: Ability to think strategically and align content production and social media efforts with broader business goals.

# Tech-Savvy: Ability to quickly adapt to new tools, platforms, and technologies.

# Learning Orientation: Eagerness to stay updated with industry trends, emerging platforms, and evolving best practices.