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Influencer Marketing Associate

2 months ago

Noida, India Mad Influence Full time

Company Description

Welcome to Mad Influence, a 360-degree influencer marketing agency based in Noida. We specialize in creating impactful campaigns by connecting talented influencers, content creators, and brands globally. With a track record of successful collaborations with industry giants, we offer comprehensive services from campaign management to media buying.


Role Description

This is a full-time on-site role for an Influencer Marketing Associate at Mad Influence in Noida. The associate will be responsible for managing daily influencer marketing activities and coordinating & executing brand campaigns,.


Basic KRA's include:

  

  • Take the onus of conceptualizing and delivering successful influencer marketing campaigns
  • Building relationships and on-boarding influencers and thought leaders.
  • Strong understanding of influencer marketing strategies and best practices
  • Excellent communication and negotiation skills to build and maintain relationships with influencers
  • Ability to analyze data and track campaign performance using analytics tools
  • Creative thinking and the ability to develop engaging campaign concepts
  • Maximize network and reach by being a part of the influencer universe i.e. attending events, conferences, talks etc.
  • Do a thorough top to bottom analysis of target audience, the bigshots of the influence industry and the trends that affect the final decision of users
  • Monitor new and emerging trends in the industry, media landscape.

 

Mandatories Required:

  • Strong understanding of metrics and quantitative analysis.
  • Working knowledge of influencer landscape across all social media platforms.
  • Ability to build relationships via social media platforms.
  • Must be able to work collaboratively across multiple departments and teams.
  • Outstanding analytical, interpersonal, and organizational skills.
  • Proven track record in outreach campaign strategies.
  • 2 to 3 years’ experience in the influencer marketing industry is a plus


Interested candidates can send their profiles to anju.sharma@madinfluence.com.