Senior Public Relations Executive

2 months ago


Bengaluru, India Unacademy Full time

Responsibilities


  • Formulate & execute the overall PR strategy for Unacademy, across Corporate & Brand
  • Continuously measure & monitor the efficacy of the PR efforts through third party tools and trackers, and constantly strive towards improving quality & quantum of coverage.
  • Design & execute initiatives along with the Brand team and the agency partner to ensure effective brand visibility.
  • Lead end-to-end execution of launch events and announcements.
  • Build & maintain strong professional relations with media partners and journalists, on behalf of Unacademy.
  • Identify storytelling opportunities across stakeholders, and further work with the agency partner to ensure tactful execution
  • Identify key data points, that can be leveraged as potential stories in the media.
  • Draft all written content – press releases, statements, briefs, pitch documents – alongside assisting key spokespersons with authored articles and response submissions.
  • Remain up to-date on key industry developments and media movements, and further apprise relevant stakeholders of the same.


Requirements


  • 1-2 years of relevant creative experience in a brand / agency ecosystem.
  • Existing active network of media contacts.
  • Creative story-teller, high on EQ.
  • An eye for detail, and has the ability to build compelling narratives from data insights & business / industry developments.
  • Self-starter, willing to roll up the sleeves and get the job done.
  • Comfortable working on tight deadlines, and in a dynamic environment.



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