Business Associate

4 weeks ago


Bengaluru, India Furlenco Full time

We are seeking a highly motivated, customer-focused and data driven Business Associate with

strong business fundamentals to join our Strategy team. The Business Associate will play a

critical role in driving customer retention and revenue growth by managing the renewal process

for existing subscribers. This role requires a strong attention to detail, excellent communication

skills, and a passion for delivering exceptional growth.


Job Description-

  • CRM Strategy Development: Develop and implement comprehensive CRM strategies to enhance customer retention, engagement, and satisfaction
  • Loyalty Management: Ideate and manage customer loyalty program from 0 to 1
  • Retention Management: Develop initiatives and strategies aimed at reducing churn, increasing revenue, and increasing customer lifetime value. Review and amend retention rate % assumptions in the forecasts and run scenarios based on impact from additional contributing factors on churn
  • Customer Segmentation and Targeting: Utilize data analytics to segment customers based on behavior, preferences, and lifecycle stage, and tailor communication and offerings accordingly
  • Stakeholder Management: Collaborate closely with external and internal stakeholders (marketing, product, operations, and customer service teams to align CRM initiatives with broader business objectives and ensure seamless execution)
  • Performance Analysis and Reporting: Track, analyze, amend, and report on key metrics related to customer retention, engagement, and revenue, and use insights to inform strategic decisions and continuous improvement. Ability to deep dive into data and present actionable insights
  • Customer Feedback and Insights: Gather and analyze customer feedback to identify pain points, opportunities for improvement, and trends, and advocate for customer-centric initiatives. Leverages data from all aspects of the organization impacting churn (including NPS, customer satisfaction score and customer experience), etc.
  • Query writing and Logical reasoning: Substantial database querying through the use of SQL (Metabase) in order to acquire data necessary for analytical needs. Strong logical reasoning is required to gather the right data for hypothesis testing


Qualifications-

  • 0 to 3 years experience in a high impact analytical role delivering significant business results that utilize strategic and creative thinking, problem solving, and taking individual initiative preferably in the retail/ e-commerce industry
  • 1+ years experience in synthesizing complex information and generate meaningful insights based on analysis of customers’ data and information from primary and secondary research
  • Understanding of customer retention; views the world through cohorts and can demonstrate knowledge of LTV curves and the value of LTV
  • MBA with relevant experience
  • Experience of working on BI tools
  • Ability to work in a fast paced environment under tight deadline
  • Solid business and financial acumen with exceptional analytical and quantitative problem-solving skills


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