Marketing Automation- Salesforce

4 days ago

Mohali district, India InfoStride Full time

PFB the JD for the Marketing Operations/Automation Specialist role:


Experience Required: 2 to 4 years

Location: Mohali (Phase-8B)

Work Timings: 06:00 pm to 03:00 am

Employment Type: Full-time


Role Overview:

The Marketing Operations/Automation Specialist will be responsible for managing, optimizing, and automating our marketing operations using platforms like Salesforce and HubSpot. The ideal candidate will have hands-on experience in marketing automation, CRM integrations, and be proficient in tracking and improving campaign performance.


Key Responsibilities:

  • Manage and maintain marketing automation platforms, specifically Salesforce and HubSpot.
  • Set up and monitor automated workflows, nurturing programs, and campaigns to improve lead generation and conversion.
  • Collaborate with marketing and sales teams to ensure data consistency and accurate CRM tracking.
  • Analyze campaign performance and provide actionable insights to optimize marketing efforts.
  • Work closely with the content and digital marketing teams to ensure seamless execution of email campaigns, lead scoring, and customer journey mapping.
  • Assist in A/B testing and optimizing email templates, landing pages, and forms.
  • Develop and maintain reporting dashboards to track marketing KPIs and campaign performance.
  • Ensure data cleanliness, segmentation, and organization within Salesforce and HubSpot.
  • Assist in integrating new marketing tools with existing systems for enhanced marketing performance.


Required Skills and Experience:

  • 2 to 4 years of hands-on experience with Salesforce and HubSpot.
  • Strong understanding of marketing automation concepts and CRM processes.
  • Proficient in setting up marketing workflows, lead scoring, and campaign tracking.
  • Experience in data analysis, reporting, and creating dashboards to measure marketing success.
  • Excellent communication and collaboration skills to work with cross-functional teams.
  • Ability to multitask and work in a fast-paced environment.
  • Strong problem-solving skills and a keen attention to detail.


Preferred Qualifications:

  • Knowledge of marketing analytics tools like Google Analytics, RingLead, or similar platforms.
  • Experience in working with other marketing automation platforms (e.g., HubSppot, Marketo, Salesforce) is a plus.
  • Familiarity with HTML/CSS for email template customization is desirable.

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