Media Buyer- App Install

3 weeks ago

India Infigonia Group Full time

Infigonia provides the fundamental technology platform to help brands maximize online revenue. Our businesses comprise marketing and advertising platforms, ecommerce ventures, and solutions for the app economy.

We are recruiting for a new position for one of its ventures:

Ecomnia.com is more than a shopper acquisition platform. It’s a complete reimagination of the ecommerce ecosystem. Ecomnia uses data, machine learning, and predictive analytics to forge a new landscape where advertisers have an advantage with the customer acquisition funnel. But it doesn’t stop there. Our founding principles guide us in everything we do. It’s how Ecomnia differentiates itself and how our talent stands out from the crowd.


Position Summary:

We are seeking an experienced Media Buyer with a strong focus on app installation campaigns to join our dynamic team. The ideal candidate will have a proven track record in the adtech industry, specifically in driving app installs through strategic media buying. You will be responsible for planning, negotiating, purchasing, and optimizing media across various channels to maximize app installations and user acquisition for our clients.


Key Responsibilities:

  • Develop and execute media buying and PPC strategies for app installation campaigns.
  • Offers range from Zynga to other games, Uber, Amazon, Temu and starbucks
  • Other offers are sourced from Amazon or affiliate networks (Impact, Rakuten, AWIN, Pepperjam, CJ.com).
  • 3+ years of experience as a media buyer.
  • Manage and optimize campaigns across various channels (Google Ads, Facebook Ads, mobile, display, programmatic).
  • Analyze performance data to optimize campaigns and maximize ROI.
  • Provide detailed performance reports and insights to stakeholders.
  • Manage media budgets and ensure efficient allocation of resources


Responsibilities

  • Set up campaigns from scratch on one or more of the platforms listed above to drive conversions to e-commerce brands and maximize ROI.
  • Own the campaigns exhaustively and provide direct knowledge transfer to senior management.
  • Measure and accurately report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Ensure ads are creative and displayed appropriately.
  • Manage large budgets tightly to ensure maximal ROI.


Preferences will be given to candidates who have

  • Demonstrated track record of success, as well as experience with comparable use cases (i.e. driving conversions to affiliate programs).
  • Experience in price comparison websites, and/or coupon websites.
  • Understanding of compliance in the ad tech space.
  • Working knowledge of ad serving tools.
  • Familiarity with Slack and project management tools such as Clickup or Trello.
  • Demonstrate excellence in high-pressure, performance-oriented environments.


Our Values:

Performance is the heartbeat of everything we do. So, we built Ecomnia on a set of core values with only one possible outcome: unprecedented success.

  • Customers are sacrosanct. Every business claim to be customer centric. We have taken that dedication to a new level. Customer success is the cornerstone of our business, and it always will be.
  • We tackle important, meaningful challenges. Ecomnia delivers on an exceptional promise, and we want employees that do the same. Every day, you have an opportunity to deliver unbelievable results and make an impact you can’t make anywhere else. You want your chance to change the world? This is it.
  • Achieve the impossible every day. Our customers are accustomed to impossible results from our platform, so we expect the same from you. Every innovation in history has been called impossible, until it happened. 
  • Cross the finish line. Drive through to completion. Excellence isn’t optional. It’s our baseline. From engineering, to sales, to data science, we won’t stop until we finish the job. With exacting quality and performance standards.
  • Shortcuts are useless. Ecomnia’s leaders have invested their careers in this company, and have built deep subject matter expertise. None of our success has come from cutting corners. We’re proud to put in the work, because brick by brick, we’ll improve the business. And we’ll drive future successes together.
  • Embrace radical trust and transparency. We’re too busy for office politics. Direct, honest communication is absolutely vital. We candidly evaluate each other, our business challenges, and our customer needs. Even if it makes us uncomfortable.
  • Maintain a Spartan approach. Necessity is the mother of invention. The history of how the company went from bootstrapped to $100MM rapidly embodies the philosophy of turning obstacles into opportunities. Expensive doesn’t always mean effective. If you’re conservative with your budgets and free with your creativity, there’s no limit to what you can achieve.
  • Don’t just innovate. Reinvent. You’re in a position to innovate to benefit ecommerce merchants and alter the trajectory of global ecommerce. You’ll always be faced with fear of change or skepticism toward visionary ideas. But that’s not going to stop you. Paradigms are made to be replaced.
  • Invest in exceptional people. When you hire 10x people, it yields 100x results. That’s why ambition, talent, and character mean more than tech experience. We look for raw skills, integrity, and unteachable instincts that make for extraordinary team members.


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