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Social Media Content Strategist-Instagram

2 months ago

Gurugram, India Triphunter.in Full time

Social Media Content Strategist

We are seeking a creative and data-driven Social Media Content Strategist to join our team. The ideal candidate will be responsible for developing and executing a comprehensive content strategy that enhances our brand presence across social media platforms. This role combines content marketing, social media, digital, and content writing to drive engagement, increase brand awareness, and achieve business objectives.

Key Responsibilities:

  1. Content Strategy Development:
  • Develop and implement a content strategy that aligns with business goals and brand voice.
  • Conduct audience research to tailor content to the needs and preferences of target demographics.
  • Plan and manage social media content calendars, ensuring a consistent flow of engaging and relevant content across all social media channels.
  1. Content Creation & Curation:
  • Collaborate with design and video production teams to produce visually appealing content.
  • Curate relevant content from third-party sources that resonate with our audience and support our brand message.
  1. Social Media Marketing:
  • Develop and execute social media campaigns to drive brand awareness, engagement, and conversions.
  • Monitor and analyze social media performance metrics, using data to refine strategies and improve results.
  • Engage with followers, respond to comments and messages, and foster community growth.
  1. Digital Marketing Integration:
  • Collaborate with the digital marketing team to align social media strategies with overall digital marketing efforts.
  • Utilize SEO best practices to optimize content for search engines and increase organic reach.
  1. Content Writing
  • Write compelling and persuasive copy for social media posts, advertisements, and other digital platforms.
  • Develop and maintain a consistent brand tone and voice across all content.
  • Craft headlines, captions, and calls to action that drive engagement and conversions.