Content Writer

3 weeks ago


India KAPITAL Full time

Job Title: Digital Content Marketing Specialist

Location: Remote (India)

Job Type: Full time

Work Hours: 9 am – 5 pm US EST

Working Days: Monday-Thursday


Overview:

We are seeking a talented Digital Content Marketing Specialist with 2-4 years of experience in crafting compelling content, proficient in SEO strategies and keyword research, and adept at creating engaging blogs, ebooks, and email marketing campaigns. The ideal candidate will have a passion for driving digital engagement, possess excellent writing skills, and demonstrate a strong understanding of content optimization techniques.

Responsibilities:

  1. Develop and execute content strategies to drive organic traffic and enhance brand visibility.
  2. Conduct thorough keyword research to identify high-value topics and optimize content for search engines.
  3. Create engaging blog posts, articles, ebooks, and email newsletters tailored to target audiences.
  4. Collaborate with cross-functional teams to align content with marketing objectives and brand messaging.
  5. Optimize content for SEO by integrating relevant keywords, meta tags, and on-page optimization techniques.
  6. Monitor and analyze content performance metrics using tools like Google Analytics and SEMrush.
  7. Stay updated on industry trends and algorithm changes to adapt content strategies accordingly.
  8. Manage content calendars, deadlines, and publishing schedules to ensure timely delivery of assets.
  9. Utilize email marketing platforms to design, deploy, and track email campaigns for lead generation and nurturing.
  10. Continuously refine and optimize content based on audience feedback and performance insights.

Requirements:

  1. Bachelor's degree in Marketing, Communications, or a related field.
  2. 2-4 years of proven experience in digital content marketing, preferably in a B2B or SaaS environment.
  3. Proficiency in SEO best practices and keyword research tools such as Moz, Ahrefs, or SEMrush.
  4. Exceptional writing and editing skills with a keen eye for detail and grammar.
  5. Strong understanding of content management systems (CMS) such as WordPress or HubSpot.
  6. Experience with email marketing platforms like Mailchimp, Constant Contact, or HubSpot.
  7. Ability to work independently, prioritize tasks, and manage multiple projects simultaneously.
  8. Excellent communication and collaboration skills to work effectively with cross-functional teams.
  9. Creative thinking and problem-solving abilities to innovate and optimize content strategies.

Why KAPITAL?

  • Great learning and upskilling opportunities on a regular basis
  • A diverse team is driven by strong leadership and constant support
  • An opportunity to grow with long-term stability and benefits
  • An amazing kickstart to explore and learn both national and international market analysis techniques


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