SEO Analyst

1 week ago

India EvenDigit Full time

Profile - SEO Analyst

Location – Indore

Mode – Remote


Responsibilities


  • Understand the business, target persona, current status, history, competitors, and create the project strategy aligned with client goals and objectives.
  • Educate and align the client frequently on the project KPIs and progress.
  • Review of weekly and monthly projects performance and ensure the project KPIs are achieved.
  •  Research and discuss new ideas/platforms with the clients for project performance every month to the performance manager.
  • Execute the assigned tasks correctly in a given time frame. Provide the work progress status daily to the Performance Manager detailing completed and pending tasks, to maintain project momentum.
  • Keep timely and proactive communication with the client and internal team and cross-team stakeholders.
  • Guide the execution team and support where required and to accomplish productive output completing tasks that contribute to achieving project objectives.
  • Effectively communicate any project challenges to both clients and performance managers and contribute to finding solutions.
  • Plan & Prioritize the work schedule as per the projects' health rating 'Red' and 'Yellow' category and clients' requirements/expectations.
  • Achieve the given training targets, submit assignments in a timely manner, and utilise the learning in project execution.
  • Assign and schedule tasks between Analyst, Executive, Link Building Executive, Intern.
  • Coach and guide interns in managing and interpreting performance numbers.
  • Ensure a unified marketing approach aligned with all the marketing channels even if the external team or client is managing some channels.
  • Ensuring that all digital marketing activities comply with industry standards and best practices, including data privacy laws and platform-specific regulations.
  • Review and do value additions in the bi-weekly and monthly reports created by executive/interns for client presentations, ensuring accuracy, relevance of data, and presenting the findings effectively.
  • Review all the critical deliveries of the team before it goes to the client like Keywords, Audit, Content Strategy, Reports, Dashboards, Updates, etc
  • Review and monitor the technical health of the website regularly.


 Technical Qualification & Skills


  • Actively research and stay informed about emerging trends, best practices, and new technologies in SEO, and analytics to stay ahead of the curve.
  • Exploration of new/AI tools and innovative approaches for effective working and enhancing efficiency in project performance/quality.
  • Ensure website On-Page SEO, Technical SEO, and backlinks execution are as per the standards/benchmark.
  • Analyse performance metrics of all channels to identify trends, insights, and areas for potential improvement, and execute strategy adjustments.

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