Digital Marketing Specialist

2 weeks ago

Hyderabad, India Brilliant Brains | AI Driven Growth Marketing Agency Full time

We are seeking a talented and experienced PPC Expert to join our dynamic team. The ideal candidate should have worked in an digital marketing agency environment and will have a passion for digital advertising and a deep understanding of pay-per-click strategies across various platforms. Your role will be pivotal in driving traffic, acquiring leads, and optimizing spend to achieve remarkable ROI.


Responsibilities:


Strategize and Implement Campaigns: Design, develop, and manage PPC campaigns across platforms like Google Ads, Bing Ads, Social Media, and other PPC Platforms.


Keyword Research: Conduct extensive keyword analysis to identify opportunities and ensure alignment with the target audience's search behavior.


Performance Analysis: Monitor and analyze campaign performance, providing actionable insights to enhance ROI.


Budget Management: Efficiently manage advertising budgets to maximize results without overspending.


Collaborate with Teams: Work closely with content, SEO, and design teams to create cohesive and compelling ad campaigns.


Stay Updated: Keep abreast of the latest PPC trends, tools, and best practices to maintain a competitive edge.


Client Reporting: Prepare detailed reports for clients, showcasing performance metrics, insights, and future strategies.


Qualifications:


  • Bachelor's degree in Marketing, Advertising, or related field.
  • Minimum of 2-6 years of experience in PPC campaign management, preferably in an agency setting.
  • Must have worked in Digital Marketing Agency Company and Environment.
  • Proficient in Google Ads, Bing Ads, Social Media and other PPC platforms.
  • Strong analytical skills, with the ability to interpret data and translate it into actionable insights.
  • Detail-oriented with a strong focus on accuracy and efficiency.
  • Certified in Google Ads or other relevant PPC certifications is a plus.

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