Brand Strategist

3 weeks ago

New Delhi, India GoPromoto Full time

The role requires an individual who eats, sleep, and breathes culture, news, and trends - and has an expert understanding of how to bring these to life through thumb-stopping social content and campaigns that are truly tailored to each of our social channels. The successful candidate will need to understand the power of community management in building brand relevance, value to followers, and in driving social conversations, and work with our internal team on smart proactive and reactive social listening to execute on this. The right person thrives on innovative social media marketing and is hungry to create social strategies, content, and campaigns that break the mould, surprise, and delight, and drive both online and offline conversations.


A successful candidate must have impeccable attention to detail, be obsessed with innovating and improving our content strategy through testing and reporting and be comfortable with fast-paced marketing and managing shifting priorities. Experience working on social media campaigns for large brands is preferred.


Key Responsibilities:


  • Leads on bringing our social strategy to life across all our social handles and focused on building brand relevancy and brand love through agile and cultural social marketing
  • Leads on spotlighting Creators that w work with and developing social activations that surprise and delight our followers
  • Develop a robust social media strategy to boost following and visibility across various platforms ·
  • Develop new case studies, in sync with the internal stakeholders and publish them via different channels 
  • Email Marketing at scale to both Influencers and clients for topics of their interest
  • Driving one on one sessions with Influencers on different topics on social media
  • Arranging meetups and meets with influencers, to help build Influencers' relationships in a better way 
  • Managing the GP Blogs and managing the pipeline of content that has to go live to attract audiences and publishing the same over different platforms
  • Managing Google Reviews, driving more reviews with Influencers that we work with, and getting video testimonials from them 
  • Making an inventory of video testimonials and business case studies to be published on the GP website
  • New initiatives and projects from time to time to market GP as a Global brand 
  • Identify and define the most important social media KPIs and monitor them regularly
  • Create a monthly social media calendar with relevant special days, hashtags, and occasion-specific campaigns
  • Organic performance and consultation: Consistently measure the performance of each social channel, make timely adjustments to improve performance, and work cross-functionally as an informed consultant to make relevant recommendations to editorial strategy
  • Study and analyze the insights to fine-tune the social media strategy for more reach and higher engagement
  • Run ad campaigns on social media platforms and optimize them to deliver better results
  • Prepare and submit monthly reports to internal stakeholders, covering various parameters including performance, reach, engagement, and ROI
  • Keep track of the latest trends, hashtags, and developments on social media and use it to create content and improve overall performance
  • Manage and oversee the creation of high-quality content - both written and visual - for the social media platforms
  • Platform experience and channel ownership: Lead what the visual look and feel of each platform looks like, the tone of voice, and daily editorial optimization
  • Audience Strategy: Social audience evaluation and segmentation across the brand’s social media presence. Identify key cohorts of audiences and devise a “go-to” strategy to grow and scale these groups. The strategy will include a communication strategy on how to speak to these audiences and their content preferences. Engage, retain and grow our audience on social channels


Qualifications


Basic Qualifications:

  • 4+ years prior experience in social media marketing, email marketing, content marketing & building relationships. 


Preferred Qualifications

  • Excited by good creativity, thrives on culture, and is inspired by smart strategy
  • Proven record of developing best-in-class and innovative social content
  • Deep understanding of how social media plays a crucial part in building a brand, and what it means to be a “brand steward” across all lines of work
  • Deep knowledge of social channel best practices, social publishing tools, and social listening platforms
  • Ability to identify and act on relevant trends, and how they map to business goals, that could be a fit for brand/social activations
  • Experience working with creators/influencers 
  • Strives to constantly optimize social content strategies through testing, learning, and reporting
  • Experience in developing social strategies and tactics for large, integrated campaigns for brands
  • Experience working with paid media teams and/or agencies to develop paid social strategies 
  • Ability to work within tight deadlines and balance short-term needs with long-term strategic initiatives, all with meticulous attention to detail
  • Excellent verbal and written communication skills
  • Possess a high degree of integrity, ownership, and pride in their work, whilst having a tonne of fun

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