Performance Specialist

4 weeks ago


Gurugram, India BeatO Full time

Role & Responsibilities:


  • Spearhead the development and execution of ambitious performance marketing strategies across Meta (Facebook), Google, Amazon, and Flipkart.
  • Drive unparalleled success in user acquisition, engagement, and conversion rates, setting new benchmarks for excellence and innovation.
  • Redefine industry standards through visionary leadership and strategic prowess.
  • Empower team members to unleash their full potential and shape the next generation of marketing trailblazers.
  • Craft compelling copy across diverse digital platforms, igniting action and forging lasting connections.
  • Ensure seamless alignment between marketing initiatives and business objectives, amplifying brand presence and driving sustained growth.
  • Conduct meticulous audience research and keyword analysis to inform targeted messaging strategies and optimize campaign performance.
  • Implement cutting-edge optimization techniques, including A/B testing and audience segmentation, to refine and elevate campaign effectiveness.
  • Monitor and analyse campaign performance metrics, leveraging data-driven insights to pivot strategies and maximize return on investment.
  • Stay abreast of industry trends and emerging technologies, pioneering ground breaking approaches to stay ahead of the competition.


Skills & Experience:


  • Bachelor's degree or Post-Graduate in Marketing, Advertising, Business Administration, or related field.
  • 3 to 7 years of experience in performance marketing, with a proven track record of managing successful campaigns across Meta (Facebook), Google, Amazon, and Flipkart.
  • Expertise in advertising platforms such as Facebook Ads Manager, Google Ads, Amazon Advertising, and Flipkart Ads.
  • Strong analytical skills and experience with data analysis tools such as Google Analytics or similar platforms.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
  • Results-oriented mind-set with a focus on achieving and exceeding performance goals.
  • Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.


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