Performance Specialist
4 weeks ago
Role & Responsibilities:
- Spearhead the development and execution of ambitious performance marketing strategies across Meta (Facebook), Google, Amazon, and Flipkart.
- Drive unparalleled success in user acquisition, engagement, and conversion rates, setting new benchmarks for excellence and innovation.
- Redefine industry standards through visionary leadership and strategic prowess.
- Empower team members to unleash their full potential and shape the next generation of marketing trailblazers.
- Craft compelling copy across diverse digital platforms, igniting action and forging lasting connections.
- Ensure seamless alignment between marketing initiatives and business objectives, amplifying brand presence and driving sustained growth.
- Conduct meticulous audience research and keyword analysis to inform targeted messaging strategies and optimize campaign performance.
- Implement cutting-edge optimization techniques, including A/B testing and audience segmentation, to refine and elevate campaign effectiveness.
- Monitor and analyse campaign performance metrics, leveraging data-driven insights to pivot strategies and maximize return on investment.
- Stay abreast of industry trends and emerging technologies, pioneering ground breaking approaches to stay ahead of the competition.
Skills & Experience:
- Bachelor's degree or Post-Graduate in Marketing, Advertising, Business Administration, or related field.
- 3 to 7 years of experience in performance marketing, with a proven track record of managing successful campaigns across Meta (Facebook), Google, Amazon, and Flipkart.
- Expertise in advertising platforms such as Facebook Ads Manager, Google Ads, Amazon Advertising, and Flipkart Ads.
- Strong analytical skills and experience with data analysis tools such as Google Analytics or similar platforms.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
- Results-oriented mind-set with a focus on achieving and exceeding performance goals.
- Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
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