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Social Media Marketing Specialist

2 months ago

Rajkot, India factoHR - HR Solution for Growth® Full time

Version Systems Pvt. Ltd. is a product-based IT company located in Rajkot. factoHR is the company's brand name, a cloud-based hire-to-retire HCM platform designed for businesses of various sizes. The company serves over 3,500 clients, including Tata, Aditya Birla, Reliance, BSC, Blue Dart, DENSO, and Wipro. We are serving more than 2.6 million users on our platform.


Role Description

This is a full-time on-site role for a Social Media Marketing Specialist at Version Systems Pvt. Ltd. in Rajkot, India. The role involves creating social media content, executing digital marketing strategies, and communicating with the target audience to promote the HR suite. The Specialist will be responsible for managing social media marketing campaigns and engaging with users to enhance brand awareness.


Responsibilities

  • Develop and curate engaging content for various social media platforms.
  • Proficiency in using Canva to design visually appealing graphics is essential.
  • Develop, implement, and manage our social media strategy to increase brand awareness and improve marketing efforts.
  • Monitor various campaigns and report on performance on social media platforms.
  • Stay current with the latest social media best practices and technologies. Use social media marketing tools to create and maintain the company’s brand.
  • Communicate with industry professionals and influencers via social media to create a strong network.
  • Respond to comments and customer queries on time. Oversee the layout of social media accounts and suggest content optimization.
  • Plan and manage social media campaigns, ensuring they align with marketing strategies and the company’s goals.


Skills Required

  • Excellent written and verbal communication skills.
  • Strong understanding and proficiency in using social media for brand awareness.
  • Working knowledge of Canva for creating engaging graphics.
  • Proactive, dedicated, and committed to achieving marketing goals.
  • Ability to multitask and work under deadlines.


Qualification

  • A degree in Marketing, Communications, or a related field is preferred.
  • Prior experience in social media marketing or as a Digital Media Specialist.
  • Familiarity with online marketing strategies and marketing channels.