Brand Manager

1 week ago

Greater Kolkata Area, India Eori™ BioLeather Full time

About Eori™ BioLeather:


Eori™ BioLeather is a pioneering company specializing in sustainable, bio-based leather alternatives for the fashion, automotive, and design industries. Our mission is to revolutionize material sourcing and production, promoting a more sustainable and ethical future. Learn more about us at www.eorileather.com.


Job Summary:


We seek a proactive and dynamic Brand Manager to spearhead our branding and marketing initiatives. The ideal candidate will possess a robust background in B2B marketing, an extensive network within the media industry, and a proven ability to work independently, taking full ownership of projects. This role demands a professional who thrives in fast-paced, multitasking environments and demonstrates an innate drive to identify and pursue opportunities that enhance the company and brand's impact—without waiting for direction. The successful candidate will excel in fostering collaboration across internal teams and external agencies, ensuring the brand's presence is consistently elevated and aligned with strategic objectives.


Key Responsibilities:


Brand Strategy Development:


  • Develop and implement comprehensive brand strategies aligned with company objectives.
  • Analyze market trends to position Eori™ BioLeather effectively within the industry.
  • Take ownership of brand initiatives, ensuring accountability for results.


B2B Marketing Focus:


  • Develop strategies tailored to the B2B market, understanding the needs of business clients.
  • Build and maintain strong relationships with key industry stakeholders.


PR and Media Relations:


  • Collaborate with internal PR teams or manage relationships with external PR agencies.
  • Leverage existing media contacts to secure coverage and partnerships that enhance brand visibility.


Agency and Team Management:


  • Oversee the selection and performance of copywriters and social media agencies.
  • Ensure all external communications align with brand guidelines and messaging.


Digital Marketing Oversight:


  • Utilize knowledge of SEO/SEM to guide and oversee agencies in optimizing our online presence.
  • Monitor and analyze digital campaigns to ensure they meet performance metrics.


Independent Leadership:


  • Work autonomously to drive brand initiatives from conception to execution.
  • Make informed decisions without constant supervision.
  • Demonstrate accountability and responsibility for all projects undertaken.


Qualifications:


  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3 years of experience in brand management, preferably within the sustainable materials industry.
  • Proven ability to work independently and lead projects without direct supervision.
  • Strong network of media industry contacts.
  • Experience working with PR teams and managing external agencies.
  • Understanding of SEO/SEM and experience overseeing digital marketing agencies.
  • Excellent communication, leadership, and organizational skills.
  • Ability to multitask and manage multiple projects simultaneously.
  • Demonstrated accountability and ownership in previous roles.


Preferred Skills:


  • NIFT Background.
  • Background in B2B marketing with a track record of successful campaigns.
  • Familiarity with fashion industry practices and fashion communication.
  • Experience in sustainable products or eco-friendly initiatives.
  • Proficiency in analytics tools and the ability to interpret data to drive decision-making.
  • Creative mindset with the ability to think outside the box.


What We Offer:


  • Competitive salary and comprehensive benefits package, including performance-based incentives.
  • Opportunities for professional growth and development, including industry training and conferences.
  • The chance to be at the forefront of driving innovation and sustainability in a rapidly evolving industry.
  • A collaborative and inclusive workplace culture that values creativity, initiative, and ownership.
  • Access to cutting-edge resources and tools to support your work and ideas.
  • Recognition and reward for delivering impactful results


How to Apply:


Interested candidates are invited to submit their resumes, cover letters, and relevant work samples or portfolios to anirban.kar@eorileather.com. Please include "EVLPL Brand Manager" in the subject line.


Job Location:


Onsite at New Town, Kolkata


Eori™ BioLeather is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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