PR Consultant
1 month ago
We are Archetype
Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.
Our standards are high, and we work with the best. We encourage curiosity. We celebrate ambition. We value kindness above all else. We are self-motivated storytellers who are unafraid to break new ground with strategic, creative campaigns.
The Role
We are looking for a skilled communications professional to join our team as a Consultant. Consultants are responsible for driving the implementation of PR campaigns and achieving results for clients as agreed upon with more senior team members. The Consultant interfaces with client contacts, as well as media relations contacts/press on a day-to-day basis and regularly drafts client, press, or public-facing communications/content, while maintaining insights and gaining understanding of industry trends, competitors, and other macro-factors through research and media monitoring.
Responsibilities:
- Team lead for medium to large-sized accounts. Provides client consultancy and day-to-day account management to clients.
- Project manages accounts – ensuring work is delivered on time and to a high standard. Proven ability to formulate and deliver creative ideas and solutions to meet client objectives.
- Responsible for the management of Associate Consultants and Consultants, and also plays a role in their development and training.
- ·Ensures the client team undertakes account administration - for example: maintaining WIP documents, writing contact reports and sharing coverage and managing media lists.
- Able to leverage media networks and successfully pitch in stories.
- Understands and enables the use of traditional and social media tools to enable the team to track coverage, gauge online sentiment, understand media and industry trends etc.
- Plays a key role in new business development by cultivating relationships with clients, continuing to build business network and attending networking events.
- Plays a role in Archetype’s new business pitching.
Qualifications
- Either an experienced Account Manager (4-5 years’ experience).
- Experience in technology, B2B or corporate PR is an advantage.
- Experience at leading accounts, providing high quality client counsel and proven ability to formulate and deliver creative ideas and solutions to meet client objectives .
- A great writer who is able to draft PR materials with ease – for example press releases, bylines and LinkedIn articles.
- Proven experience at managing and supporting junior team members with client work and career progression.
- Great contacts with local media (ideally in either business, tech and/or finance media). Regional media experience is a bonus.
- Experience working on new business pitches
What You Can Expect:
- Leave entitlement under various heads, up to 32 days /year.
- 2 duvet days/year (unscheduled absence when you just want play or sleep all day)
- Highly competitive salary
Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable and inclusive workplace. This starts with our employees and carries into our culture and our work.
We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.
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