Head of Amazon Advertising

2 weeks ago

Mumbai, India Ad Ascend Full time
🧠 About Ad Ascend

Ad Ascend is a fast-growing Amazon marketing agency helping leading Indian D2C brands scale profitably on Amazon through data-led advertising strategies, creative optimisation, and growth frameworks. We’re looking for a strategic PPC leader who can build and lead our Amazon Advertising vertical, manage a growing team, and set the direction for how brands scale with us.


🚀 Key Responsibilities
🧭 Strategic Leadership
  • Own advertising strategy for all partner brands across Sponsored Ads (SP, SB, SD), AMC & DSP.
  • Create brand-level monthly/quarterly growth plans — focused on scaling revenue and improving efficiency.
  • Act as the go-to strategy lead for internal teams & clients, freeing up founder bandwidth from day-to-day strategic work.
  • Identify & implement new ad products, betas, and marketplace trends to drive growth.
  • Has adopted AI tools for Amazon Advertising.
👥 Team Management
  • Lead a team of 4–5 Amazon PPC advertisers, ensuring flawless campaign execution across accounts.
  • Review performance, guide optimisation strategies, and elevate the team’s skillset through training and frameworks.
  • Establish SOPs, quality control measures, and review mechanisms to ensure consistency and scale.
  • Foster a culture of proactivity, ownership, and strategic thinking.
📈 Performance & Growth
  • Manage & optimise spends of ₹1 Cr+/month in ad spends.
  • Ensure performance KPIs are consistently met or exceeded (ACOS, ROAS, NTB %, CVR, CPC trends, etc.)
  • Drive continuous improvement across targeting, bidding strategies, wasted spend reduction, and keyword expansion.
🧠 Innovation & Thought Leadership
  • Stay ahead on Amazon ad innovations — AMC, Sponsored TV, advanced targeting.
  • Share learnings internally & externally (LinkedIn, webinars, internal training).
  • Build playbooks that can be applied across verticals to scale faster.


✅ Requirements
  • 5–8 years of hands-on Amazon advertising experience in an agency environment (mandatory).
  • Proven track record of managing ₹1 Cr+ monthly ad spends across multiple brands.
  • Has led a team of at least 4–5 advertisers — with demonstrated ability to drive strategy, not just execution.
  • Deep understanding of all Amazon ad types, targeting strategies, SQRs, bidding systems, and scaling frameworks.
  • Excellent client communication and presentation skills.
  • Exposure to DSP or AMC is a bonus.
  • Analytical mindset with comfort in performance reporting, insights & strategic recommendations.


🧭 Why Join Us
  • Be the strategic leader of the PPC vertical at one of India’s fastest-growing Amazon agencies.
  • Work directly with the founder to build the PPC function like a business unit.
  • Fast decision-making, lean structure, and space to innovate.
  • Competitive compensation with performance-linked upside.


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