Marketing Strategist

3 weeks ago


New Delhi, India Seven Full time


Job Title: Marketing Strategist


Location: Okhla, New Delhi


Job Summary:

We are seeking a dynamic and creative Marketing Strategist with a knack for devising effective sales strategies and winning potential customers. The ideal candidate will focus on B2B sales, targeting direct bulk buyers in corporate and government sectors across India. This role involves structuring sales plans, categorizing and organizing customer databases, and executing targeted marketing messages to drive customer conversion efficiently.


Key Responsibilities:

  • Strategic Planning: Develop and implement creative sales strategies to capture potential customers in the memory, SSD, pen drive, and micro SD and other components markets.
  • Market Analysis: Analyze market trends and segment customers based on their needs and potential for conversion.
  • Customer Database Management: Build, categorize, and manage a comprehensive customer database to streamline the conversion process.
  • Targeted Marketing: Craft compelling marketing messages for initial contact and follow-up engagements to maximize customer conversion rates.
  • Customer Engagement: Plan and execute customer engagement strategies through calls, emails, and meetings to ensure swift and efficient conversion.
  • Performance Tracking: Monitor and report on the effectiveness of marketing campaigns and sales strategies, making adjustments as needed to achieve targets.


Key Skills:

  • Creative Thinking: Ability to think outside the box and develop innovative marketing strategies.
  • Sales Strategy Development: Proven experience in structuring and implementing effective sales plans.
  • Customer Segmentation: Skill in analyzing customer bases and categorizing them for targeted marketing.
  • Database Management: Proficiency in organizing and managing customer databases.
  • Effective Communication: Strong ability to craft and deliver engaging marketing messages.
  • Customer Conversion: Demonstrated success in converting potential leads into customers swiftly and efficiently.
  • Industry Knowledge: Understanding of the memory, SSD, pen drive, and micro SD card markets, particularly in B2B sectors. Relationship Building Excellent interpersonal skills to build and maintain relationships with key stakeholders in corporate and government sectors.


Qualifications:

- Bachelor’s degree in Marketing, Business Administration, or a related field.

- Minimum of 5 years of experience in marketing and sales, preferably in the memory and storage industry.

- Proven track record of successful B2B sales and customer conversion.

- Strong analytical and problem-solving skills.

- Excellent communication and presentation skills.

- Proficiency in CRM software and marketing automation tools.



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