Travel Content Writer

2 weeks ago

Greater Kolkata Area, India Bhraman Together Full time

We are urgently seeking a talented and detail-oriented SEO Content Writer with expertise in web writing, SEO best practices, and brand-centered storytelling. In this role, you will create diverse content — from website copy and blog posts to social media, emails, marketing materials, and product or service descriptions — to engage our target audiences and enhance our brand presence. Responsibilities include researching industry topics, optimizing content for search, revising and editing, and collaborating with the marketing team to ensure brand consistency. Ideal candidates are creative, strategic, deadline-driven, and highly attentive to detail.


Key Responsibilities

  • Content Creation: Craft and publish high-quality, engaging, and relevant content that balances audience interest with SEO priorities.
  • Original and Plagiarism-free Content: Produce unique, authentic content that adheres to strict plagiarism standards, ensuring all work is original and tailored specifically to engage our target audience.
  • On-Page Optimization: Enhance meta tags, headlines, and other on-page elements to maximize search visibility.
  • Content Research: Conduct in-depth research across diverse topics to ensure factual accuracy and alignment with readers’ search intent.
  • Keyword Research: Identify and target relevant keywords; seamlessly incorporate keywords and keyword variations into articles and consistently achieve high SERP rankings. 
  • Analytics: Monitor and analyze website traffic and engagement metrics using tools like Google Analytics and SEMrush to continuously improve content performance. 
  • Adaptability: Stay up-to-date with industry trends, best practices in SEO, content marketing, and digital marketing; and swiftly adjusting content strategies in response.
  • Content Strategy: Develop and execute content strategies that align with business goals and target audience. Manage editorial calendar and content production schedules.
  • Link Building: Create and implement a link building strategy.
  • Collaboration: Collaborate with cross-functional teams, including designers, developers, and marketers, to ensure consistency and efficacy of content.
  • Critical thinking: Analyzing search data, evaluating content effectiveness, and devising strategies that address evolving user needs and search engine algorithms.



Desired Candidate Profile

  • Proficient in all aspects of written English
  • Excellent command of grammar, punctuation, and spelling
  • Strong understanding of core SEO principles (keywords and keyword variations, keyword stuffing, internal linking, etc.) and their effective application in content
  • Strong attention to detail
  • Exceptional research and organizational abilities
  • Capable of meeting tight deadlines
  • Creative and strategic-thinking skills
  • Ability to edit and proofread written content
  • Patience in revising content multiple times as per requirements
  • Recommending new content to reduce gaps in the company’s current content


Preferred Qualifications

  • Proven experience as a content writer or copywriter
  • Strong, engaging writing style with distinct voice and tone
  • Positive attitude with an eagerness to learn
  • Portfolio showcasing relevant writing

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