Product Marketing Associate
3 weeks ago
About the Company hiring:
Leading innovator in the medical device industry, dedicated to advancing patient care through cutting-edge design and technology. Our devices are crafted for use and prescription by medical professionals, yet designed with the end-user in mind - often being applied or worn directly by patients. We are seeking a dynamic Product Marketing Associate to enhance our communication and engagement strategies, ensuring our products' value is clearly conveyed to both domain experts and laypeople alike.
Job Description:
As a Product Marketing Associate, you will be a key player in developing engaging content and communication strategies across a variety of platforms. Your work will involve managing social media posts, crafting email blasts, and utilizing other digital communication tools to effectively reach and engage our diverse audiences.
Key Responsibilities:
- Develop and produce compelling online content that accurately represents our brand and product offerings.
- Create engaging and informative social media content tailored to both medical professionals and the general public, enhancing our online presence and brand awareness.
- Design and execute targeted email marketing campaigns to educate and update our customers on our latest products and innovations.
- Work closely with the marketing and product teams to ensure all communications are aligned with our marketing strategies and brand identity.
- Understand and segment our target audiences, tailoring messages to cater to both domain experts and laypeople, ensuring clarity, accuracy, and effectiveness.
- Monitor and analyze the performance of digital marketing campaigns and social media activity, using insights to drive future strategy.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2-3 years of experience in a marketing or communications role, preferably within the healthcare, medical device, or pharmaceutical industry.
- Strong written and verbal communication skills, with the ability to create clear and engaging content for a diverse audience.
- Experience with digital marketing tools and platforms, including social media management, email marketing software, and content management systems.
- Ability to work collaboratively in a team environment, as well as independently on projects.
- Creative thinker with a keen eye for detail and a passion for delivering high-quality work.
- Understanding of the medical device industry and its regulatory environment is a plus.
Please note - This position is for a US-based company , hence the working hours will be 15:00 - 24:00
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