PPC Marketing Analyst

2 days ago

Chennai, India Swaaadle Tech Pvt Ltd Full time

 

Job description 

Roles and Responsibilities 

 

We are looking for a PPC marketing analyst to run Paid Marketing campaigns on various digital media platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn and YouTube Ads, OTT. The ideal candidate should be well-versed in search engine marketing (SEM), Social Ads, Funnels and Landing pages, and Conversion rate optimization. 

The ideal candidate must have solid experience in online lead generation, and must live, breathe, work digital. He or she must be having a knack for understanding core marketing and sales principles and must be passionate about marketing as a field. 

You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI) or ROAS. 

 

Responsibilities 


  1. Strategize and plan digital marketing campaigns using media budgets. 
  2. Launching and optimizing pay-per-click (PPC) campaigns on various digital marketing channels such as Google Ads for a range of clients. 
  3. Create and manage keyword lists, audiences and placement targeting for Search, Display and Remarketing campaigns. 
  4. Manage campaigns for lead generation and ecommerce sales generation. 
  5. Optimize PPC and Facebook Ad campaigns, including bid management, audiences, ad groups, quality scores and other major metrics. 
  6. Assist in copywriting and graphic design concepts for ads. 
  7. Competitor benchmarking, optimizing copy and landing pages for increasing quality scores, etc. 
  8. Support the generation of new paid campaigns, ad groups, audiences and accounts and grow overall paid search marketing initiatives. 
  9. Monitoring budgets and overseeing paid ad accounts (Google Ads, Facebook Bing, etc.) for a variety of clients. 
  10. Implement A/B testing to continuously improve ROI. 
  11. Create and implement high converting funnels through landing pages and analytics. 
  12. Keep abreast of the latest digital marketing trends, techniques and technologies to suggest new and innovative ideas to grow accounts. 
  13. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. 
  14. Work closely with the other team members to meet sales requirements.

 

Required Candidate profile 

 

  • Graduate/Post Graduation in Marketing, Digital Media or a related field; AdWords certification required. 
  • Proven experience of 3+ years as a Paid Ads Manager or Digital Media Buyer in a digital marketing agency. 
  • Solid understanding of performance marketing, conversion, and online customer acquisition. 
  • Experience in data analysis and reporting using Google Analytics, AdWords Reports, Facebook Ads Manager, and/or Google Data Studio. 
  • Good knowledge of overall digital marketing mix such as SEO, Landing Pages, Funnels, Marketing Automation, social media and Content Marketing. 
  • Great working knowledge of AdWords Editor to quickly optimize and build multiple accounts. 
  • Working knowledge of analytics tools (Google Analytics, Google Data studio, GTM, etc.) 
  • Passion for Branding, Marketing, Digital Media and Internet marketing. 
  • Outstanding ability to think creatively to identify and resolve problems. 
  • Attention to detail and the ability to effectively communicate thoughts and ideas. 
  • Excellent analytical, organizational, project management and time management skills. 
  • Proficient in MS Office (particularly Excel) 
  • Excellent English, Data analysis and Math skills. 
  • High levels of integrity, autonomy, and self-motivation. 

 

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