Lead-Digital Marketing Communications

1 week ago

Navi Mumbai, India Henkel Full time

Roles and Responsibility

  • Working closely with the Digital Marketing Manager and the digital agency to ideate and execute social media campaigns across all owned media platforms.
  • Drive brand TOMA by planning and executing the paid media strategy for the brand across all touchpoints – digital, search, DOOH and content partnerships. End to end management of all media campaigns from brief initiation to plan optimization and reporting .
  • Growing and executing strong advocacy content including Influencers , brand Hair Artistes , and Salon Hair dressers
  • Partnering with brand, eCommerce and sales team to achieve a holistic and consistent brand presence on digital channels. Managing and creating cataloguing content , and digital banners.
  • Work with Digital Marketing Manager to build new-age digital ecosystems to support business functions across digital touchpoints - website, chatbot, apps, social media etc.
  • Creating and updating content for website, and campaign shoots which will contribute more towards brand visibility.
  • Ensure marketing initiatives are planned and implemented in time with set budgets and real time deadlines along with timely reporting to the manager.


Experience Required and Background

  • At least 3-5 years of experience required.
  • Qualification - MBA.
  • Experience in marketing role with any brand in the luxury or FMCG sector.
  • Experience in Digital Marketing / brand communication , especially Social Media.
  • Familiar with : AMS, google Analytics, full stack et al.

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