Search Engine Optimization Specialist

2 days ago

Bengaluru, India Bhash Software Labs Full time
Job Description


We are seeking a talented and results-driven SEO Specialist to join our dynamic team. The ideal candidate will have a strong understanding of search engine optimization (SEO) best practices and the ability to implement strategies that drive organic traffic and improve search engine rankings.


Key Responsibilities


  • Keyword Research & Analysis
  • Conduct comprehensive keyword research to identify opportunities for increasing organic traffic.
  • Analyze competitors and industry trends to stay ahead in the market.
  • On-Page SEO Optimization
  • Optimize website content, meta tags, headers, and URLs for target keywords.
  • Ensure proper internal linking and site architecture for optimal crawlability.
  • Technical SEO
  • Perform regular technical audits to identify and fix issues related to crawl errors, site speed, mobile usability, and more.
  • Collaborate with the development team to implement technical SEO enhancements.
  • Off-Page SEO & Link Building
  • Develop and execute effective backlink strategies to improve domain authority.
  • Engage in outreach efforts to build relationships with industry influencers and webmasters.
  • Content Strategy
  • Work closely with the content team to create SEO-friendly content that aligns with user intent.
  • Provide recommendations for content development in coordination with SEO goals.
  • Monitoring & Reporting
  • Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) to monitor performance.
  • Prepare regular reports on traffic, rankings, and other SEO aspects.
  • Stay Updated
  • Keep abreast of the latest SEO trends, algorithm updates, and industry changes.
  • Implement best practices and innovative strategies to stay ahead of competitors.

Qualifications and Skills


  • Educational Background
  • Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field.
  • Professional Experience
  • 2-5 years of proven experience as an SEO Specialist or similar role.
  • Experience in optimizing websites developed in native PHP is a plus.
  • Technical Skills
  • In-depth knowledge of search engine algorithms and ranking methods.
  • Proficiency with SEO tools such as:
  • Google Analytics and Google Search Console
  • SEMrush, Ahrefs, Moz, or similar tools
  • Familiarity with keyword research tools and techniques.
  • Understanding of HTML, CSS, and basic web development concepts.
  • Analytical Abilities
  • Strong analytical skills to interpret website performance data.
  • Ability to make data-driven decisions to improve SEO efforts.
  • Communication Skills
  • Excellent verbal and written communication skills.
  • Ability to explain complex SEO concepts to non-technical stakeholders.
  • Personal Attributes
  • Highly motivated and detail-oriented.
  • Strong organizational and time-management skills.
  • Ability to work independently and collaboratively within a team.
Preferred Qualifications


  • Experience with programmatic SEO strategies.
  • Knowledge of local SEO and optimization for regional search queries.
  • Certification in SEO or Digital Marketing.


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