Field Marketing Specialist

5 months ago

Chennai, India Mitsogo Full time

Job duties:

Event Planning and Execution (40% of time)

  • Plan, organize, and execute regional events, such as trade shows, conferences, webinars, and seminars, to generate leads and increase brand awareness.
  • Collaborate with internal teams, including product marketing, design, and sales, to develop event materials, presentations, and demos.
  • Manage relationships with external vendors, venues, and partners to ensure successful event execution.

Regional Marketing Strategy (30% of time)

  • Develop and implement regional marketing strategies, in alignment with the overall company marketing objectives.
  • Work closely with the sales team to understand regional goals and tailor marketing activities to support their objectives.
  • Monitor and analyze the effectiveness of regional marketing campaigns and adjust strategies as needed to maximize impact.

Sales Enablement and Collaboration (20% of time)

  • Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively communicate the value of Hexnode's platform.
  • Collaborate with the sales team to identify key customer segments and create targeted marketing campaigns.
  • Provide ongoing support to the sales team, sharing market insights and assisting with customer engagement as needed.

Professional Development (10% of time)

  • Continuously enhance marketing skills and industry knowledge through self-study, webinars, and workshops.
  • Build relationships with other field marketing professionals in the industry to exchange best practices and insights.


Requirements:

  • Bachelor's Degree in Marketing, Communications, or a related field or, Enginering with relevant experience.
  • Minimum of 5 years of professional experience in field marketing, event planning, or a related role, with a strong emphasis on event management.
  • Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical audiences.
  • Experience working with cross-functional teams, including sales, marketing, and product management.
  • Knowledge of endpoint security solutions and the broader IT security landscape is a plus.

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