Digital Marketing Manager

2 weeks ago

Coimbatore, India Responsive Full time

About Responsive

Responsive (formerly RFPIO) is the global leader in strategic response management software, transforming how organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale, empowering companies across the world to accelerate growth, mitigate risk and improve employee experiences. Nearly 2,000 customers have standardized on Responsive to respond to RFPs, RFIs, DDQs, ESGs, security questionnaires, ad hoc information requests and more. Responsive is headquartered in Portland, OR, with additional offices in Kansas City, MO and Coimbatore, India. Learn more at responsive.io.

About the Role

As a key member of our Growth team, you will own and execute marketing programs that engage and convert high-value accounts. You’ll collaborate cross-functionally to develop multi-channel strategies to drive pipeline and revenue growth, enhance personalized marketing efforts, increase customer acquisition, and optimize CAC efficiency.

Essential Responsibilities

  • Design, implement, and optimize multi-channel ABM campaigns across email marketing, digital advertising, webinars, and events to engage target accounts throughout the buyer journey.
  • Utilize predictive analytics and scoring models to prioritize high-value accounts, tailoring messaging to key buying groups in ways that differentiate our solutions.
  • Craft compelling messaging and copy for landing pages, emails, ads, and outreach sequences in collaboration with Sales, Marketing, and customer success teams.
  • Develop tailored campaigns for each account segment, ensuring relevance and resonance with target audiences.
  • Oversee the creation of personalized landing page experiences for target accounts, including chat strategies and CRO to maximize engagement and conversion.
  • Manage paid media on LinkedIn, Meta, and other industry channels, while piloting new vendors and creative strategies to fuel acquisition.
  • Collaborate with the creative team to test and optimize campaign concepts across all channels.
  • Manage review site strategies on platforms such as G2, Capterra, GetApp, and Software Advice to enhance our presence.
  • Measure and report on the success of ABM initiatives, including key metrics such as account engagement, opportunity and meeting conversions, pipeline contribution, and revenue impact.

Education

  • BA/BS degree or equivalent work experience.

Experience

  • 8 to 10 years of experience, in demand generation, managing PPC campaigns, integrated campaigns, or Account Based Marketing.

Knowledge, Ability & Skills

  • Proven success in driving growth at a B2B company with a deep understanding of digital marketing strategies.
  • Comfortable working remotely, with the flexibility to collaborate across time zones (PT preferred).
  • Expert in ABM technologies, predictive analytics, and audience segmentation.
  • Proficient in working with 6sense, Salesforce, Hubspot, CMS, and GA4.
  • Strong analytical skills with a focus on tracking, analyzing, and optimizing performance.
  • Self-motivated, results-driven, and able to work independently as well as in a team environment.

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