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Copywriter

3 months ago

India Pixel Penguin Media Full time

We're a young growth-obsessed marketing agency based out of Hyderabad, India that's looking for an experienced media buyer or paid ads growth specialist for eCommerce & Home Services brands based in India and the USA. We've added $100 Mil+ in revenue for our eCommerce and Home services brands in the last 4 years & are currently in the growth phase with onboarding new & scaling our current client roster.


Key Responsibilities:

  • Write clear, compelling, and high-converting ad copy for Facebook campaigns, including headlines, ad descriptions, and call-to-actions.
  • Collaborate with designers, marketers, and other team members to create cohesive and effective ad campaigns.
  • Conduct thorough research to understand target audiences, market trends, and competitors.
  • Test and optimize ad copy to improve performance and achieve campaign objectives.
  • Analyze campaign data and metrics to refine and enhance copy strategies.
  • Stay up-to-date with the latest trends and best practices in direct response copywriting and Facebook advertising.
  • Edit and proofread copy to ensure accuracy, clarity, and consistency.
  • Manage multiple projects and meet deadlines in a fast-paced environment.

Qualifications:

  • Proven experience as a Direct Response Copywriter, preferably within an e-commerce or digital marketing agency.
  • Strong portfolio showcasing your ability to write high-converting ad copy.
  • In-depth understanding of direct response principles and techniques.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Ability to create persuasive and engaging copy that resonates with diverse audiences.
  • Proficiency in using data and analytics to inform copy decisions and optimizations.
  • Strong communication and collaboration skills.
  • Ability to manage multiple projects and meet deadlines.
  • Familiarity with Facebook Ads Manager and other advertising platforms is a plus.