Customer Marketing Specialist

2 months ago

Hyderabad, India Inspire Full time

PURPOSE OF THE POSITION:

The Customer Marketing Specialist will be responsible for building campaign programming and automation strategies to drive customer engagement through owned channels. This includes the execution, production Deployments and development of email, SMS, and push Campaigns, including promotional, transactional and lifecycle development. This position will align closely with our IT team to ensure flawless execution of our programs to customers throughout their purchasing journey at scale.


RESPONSIBILITIES:

  • Create workflows and processes in support of strategies, concisely communicating approach and goals; Consult on messaging tactics including channel(s), content, formats, timing and cadence.
  • Implement dynamic content within email creative to drive personalization at scale, using tools such as a CDP (mParticle) and Salesforce Marketing Cloud.
  • Use CDP/CRM data and other 1st party customer data to identify opportunities for improved segmentation, personalization, and journey building within all communications.
  • Perform A/B testing to define and execute enhancements to productivity and programs/campaigns.
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
  • Constantly evolve business processes tied to marketing systems to efficiently implement and execute uniform ways of working across the portfolio.
  • Understand data flows across multiple marketing technologies to create real-time experiences across key customer segments. Ensure data flows are properly scoped, deployed and operationalized in support of business requirements.


EDUCATION QUALIFICATION:

  • Required Minimum: Bachelor’s degree


EXPERIENCE QUALIFICATION:

  • 3+ years of email marketing experience
  • 3+ years of HTML knowledge specific to email and ability to code templates, revise modular layouts and provide both strategic and technical direction.
  • 2+ years SQL logic expressions for building queries and hyper-segmentation
  • 3+ years of Salesforce Marketing Cloud experience especially email studio, creating automations, journey builder and triggered sends


REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES:

  • Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders.
  • Strong quantitative, technical, analytical, problem-solving, writing and presentation skills.
  • Excellent oral and written communication skills
  • Detail-oriented and performance focused+
  • Ability to influence others.
  • Ability to solve problems both independently and as part of a team through a structured approach.
  • Self-starter personality who can operate with minimal supervision.

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