Paid Marketing Manager

Job Title: Paid Marketing Manager

Company Description

NSKT Global is a USA consulting firm with a team of certified public accountants, certified fraud examiners (CFE), certified sarbanes-oxley experts (CSOE), Business Advisers, Internal Auditors, Data Scientists, and IT experts. With over 10 years of experience, our team of seasoned professionals brings a wealth of knowledge and expertise to every engagement. We have successfully served clients from various sectors, including manufacturing, healthcare, construction, technology, and professional services. Our core services include forensic accounting, SOP design & implementation, internal audit, KPI performance monitoring dashboard services, and accounting & tax.

Job Overview:

As the Paid Marketing Manager, you will lead the strategy, execution, and optimization of all paid marketing efforts across a variety of digital platforms, including Google Ads, Facebook, Instagram, LinkedIn, programmatic advertising, and more. You will be responsible for delivering high-impact campaigns that drive customer acquisition, revenue, and brand awareness. You will work closely with senior leadership, cross-functional teams, and external partners to achieve business goals and continuously improve marketing performance.

Key Responsibilities:

• Strategic Planning & Campaign Management:
• Develop and lead the overall paid marketing strategy to drive key performance metrics such as ROI, CPA, and customer acquisition.
• Oversee and manage campaigns across Google Ads, Facebook, Instagram, LinkedIn, YouTube, and other platforms to ensure maximum effectiveness.
• Conduct in-depth audience segmentation and targeting to ensure campaigns reach the right customers at the right time.
• Optimization & Performance Analysis:
• Continuously analyze and optimize campaigns using data-driven insights to improve performance and meet KPIs.
• Monitor and adjust bids, targeting, and ad creatives for maximum performance.
• Use A/B testing and multivariate testing strategies to determine the most effective messaging and creative formats.
• Team Leadership & Collaboration:
• Lead, mentor, and support junior team members in developing their paid marketing skills and understanding of digital advertising strategies.
• Collaborate with the creative, content, and data teams to develop high-performing ad creatives, landing pages, and copy.
• Work closely with the product and sales teams to align marketing strategies with overall business objectives.
• Budget & Resource Management:
• Own and manage the paid marketing budget, ensuring cost efficiency while achieving key performance metrics.
• Allocate resources effectively to maximize ROI and ensure that spending is aligned with the company's goals and objectives.
• Advanced Analytics & Reporting:
• Lead the creation and presentation of detailed performance reports to senior leadership and stakeholders.
• Use advanced analytics tools (Google Analytics, Ads Manager, and custom dashboards) to generate actionable insights and strategic recommendations.
• Regularly provide performance updates and implement recommendations for continuous improvement.
• Market & Industry Trend Leadership:
• Stay current on the latest trends, tools, and best practices in digital marketing, including emerging paid advertising platforms and technologies.
• Conduct competitive analysis to ensure campaigns are optimized for industry-leading performance.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field. Master's degree preferred.
• 5-10 years of experience managing and optimizing paid media campaigns (PPC, paid social, display, programmatic, etc.) for a range of industries or clients.
• Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other major digital advertising platforms.
• Proficiency with analytics tools like Google Analytics, Google Tag Manager, SEMrush, and other reporting platforms.
• Strong understanding of paid marketing metrics and KPIs, with a proven track record of driving results.
• Experience with advanced campaign optimization techniques, such as retargeting, lookalike audiences, and conversion rate optimization.
• Excellent leadership and team management skills, with the ability to work cross-functionally.
• Strong communication skills, both written and verbal, and the ability to present findings to senior management.