SFMC Specialist

What you will do

• Responsible for ensuring implementation as per agreement with Brands and Markets.
• Cross-channel customer engagement tactics, workflow design and validation to include the creation of omni-channel digital experiences across web, email, webinars, and CLM.
• You develop/orchestrate engagement-oriented campaigns across channels.
• Provide recommendations and suggestions on the Omnichannel workflow within Salesforce. •
• Partner with the creative, production team for appropriate support across all channels and assets used in the campaigns.
• Coordinate with multiple markets in maintaining the localized omnichannel tactics by analyzing the channel operation and engagement scores of the markets.
• Work closely with platform teams to request features, functions, data capture to support omnichannel campaigns
• Works with cross functional teams to support UAT and ensure testing meets BRD inputs.
• Experience working with Cross Functional teams, across production, creative and platforms.
• Evaluate and analyze Omnichannel program workflows and continually optimize for efficiency.
• Understanding of data dictionary, data structures, data mart in relation to CRM.
• Ability to work with dynamic data sets to deliver personalization

What you will need

Must have skills

• Proficiency with Salesforce Marketing Cloud (SFMC)
• Hands-on experience in Salesforce Omni Channel campaign workflow.
• 5+ year of Workflow development experience in Salesforce Marketing Cloud.
• Experience with omnichannel campaign orchestration and UAT
• Exposure on setting up Data Extension and AMPscripts in Salesforce Marketing Cloud •
• Knowhow of HTML and CSS skills are desirable
• Basic understanding of JavaScript is desirable

Good to have skills

• Proficiency with marketing automation tools and processes – SFMC, Eloqua, Marketo, Hubspot, Responsys, Adobe Campaign, or similar.
• Experience in designing custom objects, custom fields, picklists, workflow, approval processes, validation rules, and email generation according to application requirements.