Paid/Performance Marketing Manager
1 week ago
We are looking for a Paid Performance Marketing Manager with minimum 5 years of experience, for our Gurgaon location. The ideal candidate should be from an agency background.
The purpose of this role is to lead and manage the implementation and execution of Paid campaigns and strategies and the day-to-day communication with clients to help achieve their goals.
Responsibilities:
- Develop, execute, and optimize performance marketing campaigns across various channels, including but not limited to Google Ads, and social media advertising to drive customer acquisition and revenue growth
- Achieve/exceed SBU Revenue Targets and other Business Unit Parameters
- Monitor and analyze key performance indicators (KPIs) such as conversion rates, click-through rates (CTRs), and return on ad spend (ROAS) to measure campaign effectiveness and identify areas for improvement
- Presenting daily/ weekly/ monthly reports of acquisition campaigns progress report to the team and clients
- Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results
- Develops account strategy and media plan based on client brief, Prioritize and manage retainer clients’ expectations
- Contribute to the client strategy, planning key campaign optimizations and oversight of Digital Campaigns, including Display, Shopping campaigns, UAC, Video, Social etc for all the clients
- Brainstorm new and creative growth strategies with client to ideate, plan and execute Brand Strategy & Vision with opportunities to up-sell & cross-sell, working closely with the Account Managers
- Builds strong relationships across Client Services and other channel teams
Requirements:
- Experience with performance marketing platforms such as Google Ads, Facebook Ads Manager, and other relevant platforms and tools
- In-Depth Knowledge of Biddable media Digital platforms like Google, Facebook, LinkedIn, Twitter, Snapchat, Amazon, Flipkart, etc
- Experience working with popular social media advertising platforms found with E-Commerce products. Ecommerce Platform Knowledge like Amazon, Flipkart, etc
- Paid marketing experience delivering a good ROAS is an absolute must
- A self-starter and results-oriented, with an ability to be detail-oriented without losing track of the big picture
- Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines
- Stay up-to-date with social media trends and tools
About ANTS:
ANTS is an integrated marketing solutions company helping its clients scale their businesses in a digital-first world. Brand thought and consumer behavior is at the core of our work. We are an ingenious mix of industry stalwarts and young enthusiasts.
We do custom-built tech assets with intuitive UI/UX, powerful SEO, unique Social Media campaigns, result-driven Performance Marketing, engaging Creative and content, meaningful films, and story-based Public Relations strategies for all our clients across industry segments.
Visit us: www.antsdigital.in
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