Marketing Manager
4 weeks ago
Application Requirement: To proceed with your application for this position, please complete the mandatory Pre-Assessment Quiz using the link below:👉https://forms.gle/MHHydVtTkssZArtr6Role SummaryWe’re looking for a Marketing Manager to own demand generation and customer engagement across PlayAll venues. This role blends on-ground activation, CRM management, customer experience, and performance tracking to drive bookings, academy enrollments, and occupancy across centers. You’ll be the bridge between digital marketing, events, and operations — ensuring every venue stays buzzing with players. Key ResponsibilitiesAgency & Digital Oversight: Collaborate with digital marketing agencies to ensure campaigns are well-planned, creatives are delivered on time, and spend yields the expected ROI.On‑ground Demand Initiatives: Plan and execute weekly/monthly activities such as sports clinics, female‑only matches, pickup games, weekend leagues, and community events to drive engagement and occupancy.Events & Partnerships: Work with the Events team to conceptualize and deliver weekly events; partner with schools, corporates, and local communities to generate sustained demand.Reporting with Events Team: Own weekly dashboards for event pipeline, turnout, costs vs. revenue, and learnings; share clear next actions.Lead Customer Support: Own CS SLAs (first response, resolution), FAQs/macros, feedback loops to fix recurring issues, and CS quality checks.Manage CRM: Build journeys for first-to-second booking, renewals, win-backs, and referrals; run WhatsApp/SMS/email campaigns with tight targeting and tracking.Occupancy Ownership: Forecast, track, and deliver overall venue occupancy targets; coordinate with Ops/Events to fill shoulder hours and optimize pricing/promos.Must-Have Qualifications3–5 years in consumer growth/marketing with on-ground execution experience.Experience coordinating with digital agencies while focusing internally on events, partnerships, and customer engagement.Strong Hindi & English; comfortable with weekend/event timings; on-ground execution mindset.What We OfferExciting salary package up to ₹80,000/month based on experience and performance.Opportunity to lead impactful marketing initiatives in a fast-growing sports brand.Collaborative and dynamic work environment with scope for growth.Nice-to-HaveSports/fitness category exposure.Basic design/editing (Canva/Figma) or no-code landing page skills.About UsPlayAll Sports is a Sports Technology and Infrastructure company. PlayAll serves 65,000+ customers every month across 30 sports complexes and works with corporate clients like HCL, KPMG, & American Express. PlayAll also provides sports technology and infrastructure solutions to institutions and corporates. For more details, visit – https://www.playall.in
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