Territory Manager

Role Description

Dealer Identification:

● Conduct market research and use own network to identify potential Farming dealers/

entrepreneurs within the taluka

● Execute targeted campaigns and distribute promotional materials to attract potential franchisees

Dealer Onboarding:

● Conduct initial meetings and presentations to educate potential franchisees about our model,

ROI, benefits, and partnership opportunities.

● Assist in negotiating and finalizing dealer agreements

● Onboard and launch the franchisee branch

Dealer Management:

● Serve as the primary point of contact for dealer, providing ongoing support and guidance in

spare part supply, training, technology, machinery to ensure their success.

● Monitor franchisee performance, identifying areas for improvement and implementing strategies

to optimize results.

Demand Generation for Dealer:

● Engage with local farmers, agricultural cooperatives, and community stakeholders to find leads

who will be interested in availing our services

● Plan and execute BTL activities such as events, roadshows, demos and community outreach

programs to create direct engagement opportunities with farmers

● Drive lead generation through various channels, including telecalling, field activities, demos, etc

Requirements

● The ideal candidate will have a passion for agriculture, a knack for building strategic partnerships, and a proven track record in sales and business development.

● Master’s or Bachelor's degree in Business Administration, Agriculture, Marketing, or related field.

● Proven experience (3-6 years) in sales, business development, channel expansion or dealer

management, within agricultural industry (farm machinery, tractors, crop care, seeds, etc)

● Strong understanding of agricultural machinery and technology, with the ability to effectively

communicate product benefits and features.

● Excellent negotiation, communication, and interpersonal skills

● Ability to thrive in a fast-paced, entrepreneurial environment and work independently with

minimal supervision.

● Willingness to travel extensively to meet with potential dealers and support existing ones.

● Proficiency in Microsoft Office suite