Director Marketing Analytics

4 days ago

Pune, India Systems Plus Solutions Full time

Marketing Analytics Director/Lead


Location: Pune


Timings: 4pm to 12am IST


Core Skills

  • Exposure in BI tools - Power BI or Qlik.
  • Exposure in SQL. Exposure to Snowflake is a plus.
  • Strong Experience working with Google Analytics.
  • Exposure with reporting suites of Salesforce Marketing Cloud and Sales Cloud.
  • Advanced Excel is a must.
  • Exposure in business analytics roles. 2+ years in a marketing analytics lead role.
  • Has built and led a team of 5+ marketing analysts.
  • Strong understanding of marketing concepts, digital analytics, and experience with various marketing channels (digital, social media, email, etc.)
  • Exceptional leadership, communication, and stakeholder management skills.
  • Python and data science modelling experience is a plus.


Key Responsibilities


  • Strategy Development: Develop and execute a comprehensive marketing analytics strategy aligned with business objectives, leveraging data to optimize marketing efforts and drive growth.
  • Team Leadership: Manage and lead a team of marketing analysts, fostering a collaborative environment, providing guidance, and promoting skill development.
  • Data Analysis and Insights: Use advanced analytical techniques to interpret data, extract meaningful insights, and create actionable recommendations for optimizing marketing campaigns and strategies.
  • Performance Measurement and Reporting: Establish KPIs, design dashboards, and create regular reports to monitor and communicate the performance of marketing initiatives to key stakeholders.
  • Cross-functional Collaboration: Collaborate closely with marketing teams, data scientists, product managers, and other stakeholders to ensure alignment of analytics efforts with broader business objectives.
  • Tool and Technology Implementation: Identify and implement cutting-edge analytics tools, platforms, and technologies to enhance data collection, analysis, and reporting capabilities.
  • Experimentation and Optimization: Drive A/B testing, experimentation, and continuous optimization efforts across various marketing channels to improve performance and ROI.
  • Compliance and Data Governance: Ensure compliance with data privacy regulations and establish robust data governance practices within the marketing analytics function.

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