Brand Manager
3 weeks ago
Job Description: Brand Manager – India
Industry: Pharmaceutical
Location: Bangalore, India
Salary: ₹10-12 LPA
Experience: 5-8 years as a Brand Manager in the pharmaceutical industry
Therapeutic Areas: Acute and Mild Chronic Therapies
About the Company:
We are a newly launched pharmaceutical company with a strong focus on Acute and Mild Chronic Therapies. As we expand our presence in the Indian market, we are seeking a dynamic Brand Manager to lead brand strategy, product positioning, and market development efforts. The ideal candidate will have hands-on experience in launching new pharma divisions and executing impactful brand-building initiatives.
Key Responsibilities:
- Brand Strategy & Development: Create and execute marketing strategies to establish and grow pharmaceutical brands in the Acute and Mild Chronic Therapies segment.
- Product Launch & Market Penetration: Drive the launch of new pharma divisions, ensuring a strong market entry and brand recall.
- Market Research & Competitive Analysis: Analyze market trends, customer insights, and competitor strategies to develop data-driven marketing plans.
- Doctor & KOL Engagement: Build and maintain relationships with key doctors, hospitals, and Key Opinion Leaders (KOLs) to enhance product visibility and adoption.
- Marketing Campaigns & Promotions: Develop and implement digital and traditional marketing campaigns, including CME programs, conferences, and field training initiatives.
- Sales Team Support: Work closely with the sales team to create promotional materials, marketing tools, and training programs to drive sales effectiveness.
- Performance Tracking & ROI Analysis: Monitor brand performance, track key marketing metrics, and optimize strategies for better ROI.
- Regulatory Compliance: Ensure all marketing activities adhere to industry regulations and company policies.
Key Requirements:
- Experience: 5-8 years as a Brand Manager in the pharmaceutical industry, with expertise in Acute and Mild Chronic Therapies.
- Pharma Division Launch Experience: Hands-on experience in launching new pharmaceutical divisions in relevant therapeutic areas.
- Market Knowledge: Strong understanding of the Indian pharmaceutical market, with a focus on Southern India.
- Language Proficiency: Must be fluent in Kannada, Tamil, Telugu, and English (Malayalam is an added advantage).
- Analytical & Creative Thinking: Ability to combine market insights with creative branding strategies.
- Collaboration & Leadership: Strong teamwork skills to work closely with cross-functional teams, including sales and medical affairs.
- Willingness to Travel: Based in Bangalore, with occasional travel across India for marketing initiatives and stakeholder engagement.
Why Join Us?
- Exciting Growth Opportunity: Be part of a newly launched pharmaceutical company with ambitious expansion plans.
- Brand Leadership Role: Play a pivotal role in shaping and positioning pharmaceutical brands in the market.
- Competitive Compensation: Attractive salary package with performance-based incentives.
If you are an experienced Brand Manager with a passion for driving successful product launches and brand growth, we invite you to join our team
To Apply: Send your resume to info@vitalynpharama.com with the subject line "Application for Brand Manager – India."
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