![AEL Global Business Solutions](https://media.trabajo.org/img/noimg.jpg)
Marketing Manager
5 days ago
Company Description:
AEL Global Business Solutions is a leading provider of offshore business processing services to freight forwarders. We specialize in helping clients reduce input costs and efforts to hire and maintain full-time employees. Our team offers trained and ready-to-deploy manpower at a fraction of the cost, taking care of the entire process from hiring to payroll processing.
- Strategy Development: Develop and implement comprehensive marketing strategies to increase online presence, drive traffic, and enhance user engagement.
- Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including SEO, PPC, email marketing, social media, and content marketing.
- Brand Awareness: Develop and execute strategies to enhance brand awareness, ensuring consistent messaging across all marketing channels.
- Analytics and Reporting: Monitor and analyze campaign performance, generate insightful reports, and adjust strategies to achieve KPIs and ROI targets.
- Content Strategy: Oversee the creation of high-quality, engaging content tailored to different stages of the customer journey.
- SEO and SEM: Implement best practices for search engine optimization and manage search engine marketing campaigns to enhance visibility and drive targeted traffic.
- Social Media Management: Develop and execute social media strategies to increase brand awareness and engagement across platforms.
- Collaboration: Work closely with the sales, product, and customer service teams to align marketing strategies with business goals.
- Budget Management: Manage the marketing budget, ensuring effective allocation of resources to maximize return on investment.
- Market Research: Conduct market research to identify trends, opportunities, and competitive landscape to inform marketing strategies.
- Customer Engagement: Develop strategies to improve customer retention and loyalty through personalized and targeted marketing efforts.
- Innovation: Stay up-to-date with the latest digital marketing trends, tools, and technologies, and propose new initiatives to keep the company ahead of the curve.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
- Experience: Minimum of 4 years of experience in marketing, with a strong focus on online growth strategies and digital marketing.
- Technical Skills: Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, SEO tools (e.g., SEMrush, Moz), email marketing software, and CMS platforms.
- Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Communication Skills: Excellent verbal and written communication skills, with the ability to craft compelling marketing messages.
- Project Management: Strong project management skills with the ability to manage multiple campaigns and projects simultaneously.
- Creativity: Creative thinking and problem-solving skills to develop innovative marketing strategies.
- Team Player: Ability to work effectively in a team environment and collaborate with cross-functional teams.
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