Brand Strategist

2 weeks ago

South Delhi, India The Cocktail Story Full time

As a Brand Strategist at The Cocktail Story, your canvas will be the vibrant world of alco-bev, where every campaign is a potential masterpiece waiting for your touch. You'll bridge the gap between brand identity and consumer experience, concocting strategies that not only capture attention but also engage and inspire. This role is for the bold, the imaginative, and the spirited—those ready to distill complex ideas into groundbreaking campaigns.


Key Responsibilities:

- Lead ideation and conceptualization sessions to generate creative ideas for brand activation initiatives, ranging from topical gatherings to brand launch extravaganzas and bespoke experiences.

- Prepare visually compelling decks that showcase innovative campaign concepts tailored to each client's brand identity and objectives.

- Deliver presentations to clients with confidence and clarity, effectively communicating the strategic vision and value proposition of each campaign concept.

- Collaborate closely with cross-functional teams to ensure seamless execution of experiential events, leveraging your prior experience in IPs and festivals within the alcohol/beverage industry.

- Stay abreast of industry trends and consumer preferences, utilizing insights to inform campaign strategies and creative directions.

- Evaluate the effectiveness of campaigns, gathering feedback and insights to refine future initiatives and drive continuous improvement.


What We’re Looking For:


- Proven experience in ideation, conceptualization, and execution of experiential events within the alcohol/beverage industry, including IPs and festivals.

- Bachelor's degree in business, marketing, hospitality, or a related field.

- Strong proficiency in preparing visually engaging decks and presentations.

- Demonstrated ability to effectively communicate and deliver presentations to clients.

- Creative thinker with a passion for innovation and storytelling.

- Excellent analytical skills with a keen eye for detail.

- Ability to thrive in a fast-paced, collaborative environment.

- Prior experience working with influencers and celebrities is a plus.

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