Training Manager

7 days ago

Mumbai, Maharashtra, India Beauty Concepts Pvt. Ltd. Full time

Job Title: Regional Trainer (Educator)

Position- Trainer West (Guerlain)

Location- Mumbai

Package- 9 – 10 Lacs

Reporting Relationships: Country Manager + Functionally to Regional Education & Retail Excellence Manager

Job Description:

Direct Reports:

The Regional Trainer is reporting directly to the Country Manager and functionally to the Regional Education Manager in Dubai regional HQ. The Regional Trainer will have the responsibility of implementing the Training strategy for the country in collaboration with the regional HQ in Dubai, ensuring the perfect knowledge to convey in POS for all team members (back office team, Beauty & Client Advisors, Beauty & Client Experts, Promoters, Generic staff). The Regional Trainer will also lead a category axis in terms of transmission and coordination.

TRAINING

Ensure the full training of team, (including HQ team) focusing on our pool of Beauty Consultants on the bestsellers and novelties, on their service approach, and on the Guerlain selling technique to maximise sales potential

Ensure the onboarding on all new team members through a complete programme of induction In line with MEIA region and specificities, set up and implement the strategy adapted to the need and specificities of the area

Be the Ambassador and Relay of Guerlain HQ Retail Education team in our Flagship doors to elevate the brand towards its core values and vision

Work closely with Regional category experts: Fragrance, Makeup, Skincare & Retail Excellence and co-animate as directed by regional team

Ensure the enrolment of the team to create a Guerlain lovers' community through: Guerlain digital platform field training on Brand DNA, novelties, key products and services

In line partnership with regional Sales team, identify and build a pool of Experts per axis inline with the new career path to have strong experts in key doors. Convey specific training to develop the talents.

Ensure constant evaluation of BC and store performance using Retail App to identify key areas of focus and create action plans with SMART goals.

Organization of training convention to introduce novelties per semester for the area

Take part of key Trade Activations and peak periods to boost sales performance and sell along with sales force and provide an upgraded service and retail experience

Gather feedback from the participants and concerned supervisors, to assess the effectiveness of the training and its impact on the participants

BUILD A HIGH PERFORMING EDUCATION TEAM

Develop and lead a pioneering highly motivated team of education experts in the country, each with a category axis specialty.

Ensure regular visits together with regional sales team to maintain high levels of consistency.

Ensure country education team are working closely with their Dubai HQ partners, e.g. Makeup lead is working with Regional Makeup Artist, Fragrance lead working with Regional fragrance ambassador to build 360 way of working.

Identify key regional ambassadors in all 3 axis to support the team in transmission and elevation. Develop Axis specialists within the country team to support transmission between Paris/Region/Market.

COACHING

Coaching on the field for top doors staff according to Retail Education strategy and KPIs: one to one coaching after assessment in situation, setting up and fixing objectives after each session for the next one.

Work in flagship stores at least 2 days per week to gain first hand knowledge and observation if the transmission of education content has been successful.

On going Guerlain BC performance assessment: quiz, appraisal, mystery shopping, to work on improving points for each one of them.

Support regional trainings in role of facilitator as required by regional team.

TRAINING TOOLS DEVELOPMENT

>In collaboration with Regional Retail team, contribute to creation of Training tools necessary and adapted to the need of the market: newsletters, specific modules, tutorials, competition overview

>Be the leader and driver of Guerlain digital application to onboard all team members.

>Be a contributor to digital tool transformation through review of all current modules to make them more interactive and attractive

REPORTING & ANALYSIS

>Build and follow up Training Budget on yearly basis to be shared to Regional Retail & Education team and approved by head of country: seminars, local trainings, BC/Staff rewards

>Use RetailApp on weekly basis to analyse BC and store level performance, creating quarterly action plans with SMART goals and follow up. Partner with Regional team where needed for support.

>Set up a clear action plan based on BC performance ratings on Guerlain digital application: score rating as KPI of BC level and action plans to improve their performance in this channel using data from Retail App

>Follow up on BC top doors coaching along and in cooperation with Field Supervisors/Retail Manager

>Competition analysis to be done from the field about Retail Education (best practices in terms of grooming, training tools, service, retail experience) to be shared to Retail Education Department, Commercial Area Manager and HQ Retail Education Department

Profile

Minimum 5 years retail education experience for international brands; former experience in Perfumes & Cosmetic industry and in the region is a plus

Fluent in English is a must; French is a plus but not mandatory Strong knowledge of Excel, Word, PowerPoint, and digital tools Search for excellence and best practices: quality and efficiency Strong public speaking and leadership skills

At ease in a multicultural environment

Excellent communication and organizational skills Result & retail oriented as well as proactive Energetic and enthusiastic

Capability to motivate and create a strong team spirit

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