Senior Amazon Marketplace Specialist

3 weeks ago

Bengaluru, India Viral Internet Brands Full time

Senior Amazon Marketplace Specialist - EU Market

Location: Bangalore, India

Type: Full-time


About Us

Viral Internet Brands is a dedicated support office exclusively serving the e-commerce brands of our parent company in France. Based in the vibrant tech hub of Bangalore, India, we are the operational backbone for performance marketing, growth strategies, and marketplace optimization. Our mission is to collaborate with the French head office to deliver innovative, data-driven solutions that make our brands thrive and achieve viral success in global markets.

At Viral Internet Brands, our team includes specialists in SEO, Paid Social, Paid Search, Amazon optimization, content strategy, and data analytics. Join us to work with global brands and drive exceptional results


About the Role

We are seeking a Senior Amazon Marketplace Specialist to lead our efforts in maximizing sales, visibility, and ROI on Amazon. In this role, you will own the end-to-end strategy for our e-commerce brands on Amazon, utilizing advanced tools and techniques to optimize product listings, drive Sponsored Ads performance, and execute full-funnel sales strategies. This is a senior-level role for a data-driven professional who thrives on creating measurable growth.


Key Responsibilities

1. Amazon Marketplace Strategy & Optimization

  • Develop and execute comprehensive Amazon strategies to boost product visibility, sales, and profitability.
  • Optimize product listings with SEO-rich titles, descriptions, bullet points, and backend keywords to maximize discoverability.
  • Manage Amazon A+ Content and Brand Stores to enhance brand presence and improve customer experience.

2. Sponsored Ads Management

  • Plan, create, and optimize Sponsored Ads campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
  • Implement data-driven bidding strategies and automation techniques to improve ROAS and minimize ACOS.
  • Conduct ongoing performance analysis to refine campaign targeting and ensure budget efficiency.

3. Full-Funnel Sales Optimization

  • Integrate Amazon advertising efforts with broader full-funnel strategies to drive awareness, consideration, and conversion.
  • Collaborate with content and creative teams to ensure ad assets align with brand messaging and target audience expectations.

4. Pricing & Competitor Analysis

  • Conduct in-depth competitor analysis to identify pricing trends and optimize pricing strategies for competitive positioning.
  • Leverage tools like Helium 10, Jungle Scout, or Keepa to monitor market trends, sales rank, and product performance.

5. Performance Analytics & Reporting

  • Track key performance indicators (KPIs) such as CTR, ROAS, ACOS, conversion rates, and sales velocity.
  • Build custom dashboards using tools like Amazon Advertising Console, Seller Central, and Data Studio to report actionable insights.
  • Identify growth opportunities through marketplace trend analysis and implement data-backed solutions.

6. Cross-Functional Collaboration

  • Work closely with the French head office to align Amazon strategies with broader brand goals.
  • Partner with SEO, paid media, and analytics teams to ensure consistency across marketing channels.

7. Stay Ahead of Trends

  • Keep updated on Amazon algorithm changes, advertising features, and emerging marketplace tools.
  • Experiment with new ad formats and optimization techniques to maintain a competitive edge.


Qualifications & Skills

Experience:

  • Minimum 3-5 years of experience managing Amazon Marketplace accounts, with a proven track record of driving sales growth and improving ROI.


Technical Expertise:

  • Proficient in Amazon Seller Central, Amazon Advertising Console, and Amazon Brand Analytics.
  • Advanced knowledge of tools like Helium 10, Jungle Scout, Keepa, and Data Studio.
  • Experience with campaign automation tools like PPC Scope or Prestozon is a plus.


Data-Driven Mindset:

  • Strong analytical skills with the ability to turn data into actionable insights.
  • Expertise in analyzing KPIs such as CTR, ACOS, ROAS, and sales rank to optimize campaigns and listings.


Strategic Thinking:

  • Full-funnel thinking, from driving product discoverability to optimizing conversions and post-sale performance.
  • Ability to adapt strategies based on trends, competitors, and platform updates.


Collaboration & Communication:

  • Excellent communication skills for working with global stakeholders and cross-functional teams.
  • Ability to manage multiple priorities in a fast-paced environment.


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