Senior Manager
1 month ago
Roles & Responsibilities:
- Be the Strategic/Escalation of contact for your clients.
- Manage and Groom a Team
- Assist in creating digital strategies for your clients and define campaign structure in Media buying and Serving platforms.
- Strong understanding of the campaign measurement metrics associated with online advertising, including conversion tracking metrics and discussing the same with clients.
- Upskill team for your accounts by identifying training needs.
- Manage campaign escalations, SLAs and Quality metrics for your accounts.
- Website Audit and setup floodlight tags through GTM and Capture custom parameters and test the tags and fix issues in the tags if any.
- Advance reporting and Analysis
- Technical troubleshooting.
- Manage 3rd Party integrations, trouble shoot tracking, URL and Creative issues.
Key Skills: -
- Good Understanding of Programmatic ecosystem.
- Good understanding of various media buying channels and bidding models.
- Understanding of Ad serving Ad trafficking technologies and platforms.
- Strong Analytical skills.
- Advanced knowledge of 3rd party Ad platforms (Ad server / DSP / SSP / DMP etc)
- Knowledge of Rich media tags.
- Ability to multi-task in a fast-paced, deadline-driven environment.
- Ability to Plan and Strategize Media buying through various channels (Open auction, PG, PMP, Direct, Impact buys and others)
- Knowledge of HTML5 and basic JavaScript.
- Exceptional presentation skills.
- Strong Communication Skills.
- Leadership qualities
- Driving in-depth Analysis
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