Brand Manager

1 week ago

Bangalore Urban, India Curefit - house of cult Full time

Role Details:

We are looking for an experienced Brand Manager to help us build the house of fitness brands

under the cure.fit umbrella. He/She will work with multiple teams as well as the top leadership of

our organization to find what makes us unique and cool and to communicate it effectively.


The brand manager will help shape the company’s brand strategy based on core insights &

bring forth the brand’s positioning via a mix of offline ATL, BTL, Digital and Celeb campaigns.

To do that, she/he will need to uncover consumer insights and strategize innovative marketing

campaigns. He/she will put together a machinery to understand what attracts our members,

what are the potential prospects and to think deeply on how we can improve member/ brand

love, on a continuous basis.

If you’re creative, possess a strategic mind and have experience in implementing brand and

awareness campaigns, we’d like to meet you.


Key Responsibilities:

● Articulate brand positioning, update/ revamp brand books for each of the brands under

the parent company house of brands

● Help in shaping the brand’s vision & proposition and communicate the same to the

outside world via effective channel mix

● Set up process/ machinery for generating and understanding consumer insights on an

ongoing basis

● Lead a team of core brand marketing folks to ensure effective thinking and brand work

● Work closely with in house creative/ external agencies to develop a cool, fresh creative

idea pipeline and execute it effectively across relevant channels

● Establish a new brand campaign playbook and set up an effective process for measuring

brand performance and impact

● Measure and report performance of all marketing campaigns, and assess ROI and KPIs

● Agency/ partner management and effective celeb management and engagement

● Working with the team to organize events, ongoing in centre & market activations


Core Skills:

- 3 to 6 years of core experience in brand marketing in leading brands of the company

- Team management and stakeholder management

- Proven ability to develop brand/ marketing strategies and communication strategy

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Outstanding communication skills

- Customer insighting/ research experience

- Effectively working with brand/ creative agencies and celeb management

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