Content Writer

6 days ago

Gurugram, India Ocularity Analytics Full time

Ocularity Analytics is a full-service agency, servicing business, NPOs & individuals all over the globe. We leverage data science, analytics, marketing & creative expertise, to build marketing campaigns and assets that help businesses to drive growth & increase revenue. At the core, is a team of bright & creative minds, that is capable of understanding the fabric of every business, be it large corporations with aggressive marketing plans to small businesses with absolutely no web presence. We believe our work is an expression of ourselves and we hope to develop safe spaces to promote such expression. Promoting positive work culture and employee development is an important part of our value system. We are committed towards equity, inclusion and accessibility. Position Summary: Ocularity Analytics is seeking a Content Writer or Content Creator with a proficiency of using AI, he/she is responsible to create a high-quality content who understands web writing, SEO best practices, and brand-centered storytelling. He/she will craft various content types — including website copy, blog posts, social posts, and product descriptions — that address our target audiences and promote our agency. He/she will research industry topics and trends, optimize content for organic search, revise and edit pieces, and collaborate with other writers and marketers to ensure brand consistency. Ideal candidates will be creative, strategic, detail-oriented, and able to meet deadlines.

Job Duties (Other Duties as Assigned):

•Produce quality writing that connects with target audiences, boosts engagement, and enhances brand awareness.

•Promote OA’s mission and vision through clear, compelling content.

•Generate pitches based on current events and market trends

•Build and nurture strong, long-lasting relationships with clients, understanding their unique needs and tailoring solutions accordingly.

•Research and analyse trending topics and keywords in AI and technology to generate content ideas.

•Collaborate with internal teams to develop high-quality, engaging AI-related content for various digital platforms.

•Create and edit written and visual content, including blog posts, social media posts, infographics, and videos, to drive brand awareness and audience engagement.

•Stay updated on industry best practices and emerging trends in AI content creation to optimize content strategy and performance.

•Utilize SEO best practices to optimize content for search engines and improve organic visibility.

•Monitor content performance using analytics tools and adjust content strategy as needed to meet audience and business objectives.

•Maintain brand voice and style guidelines while crafting compelling and informative content that educates and inspires the audience

Qualifications (Education/Experience/Certifications):

•Minimum 2 years of proven Content Writer using AI proficiency experience in a digital marketing agency or related industry.

•Bachelor’s degree in a related field (MBA is a plus).

•Deep understanding copywriting.

•Exceptional written communication skills with an impeccable use of grammar, punctuation, and spellings.

•In-depth knowledge of digital marketing services including social media management, web design, performance marketing, SEO, and design-related solutions.

•Ability to think strategically (not just tactically).

•Self-motivated, proactive, and results-oriented mind-set.

•Able to work independently or with less supervision.

•Ability to balance being part of a team while taking responsibility for driving projects from start to finish with minimal supervision.

•Detail-oriented, well organized with good sense of responsibility.

Benefits:

•Opportunity to work with a talented and creative team in a fast-paced and collaborative environment.




Please contact: hr@ocularityanalytics.com

Location: Udyog Vihar, Phase 4, Gurugram (Haryana)

Job Type: Full-time

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