Search Engine Marketing Specialist

3 weeks ago

Mumbai, India Concept Co. Full time

Job Title: SEM Specialist


The purpose of this role is to develop best in class strategies and management across the Performance disciplines on assigned clients, to manage and develop the team and serve as a point of escalation as needed.


Job Description:


Concept Co – a division of Mindmap Integrated Communication Pvt. Ltd. is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.


Core responsibilities:


·      Develop, implement, and oversee sophisticated Search strategies to meet business objectives such as customer acquisition, lead and revenue growth - maximizing ROI

·      Design and execute comprehensive Search campaigns using advanced techniques

·      Advanced Campaign Optimization: Manage the full lifecycle of SEM campaigns, from keyword research, ad creation to optimization and reporting

·      Utilise advanced bid management techniques and automated bidding strategies within client’s budgets

·      Conduct A/B and multivariate tests to optimise copy, landing pages, and bid strategies

·      Leverage Google Analytics, Adobe Analytics, and other data platforms to perform deep-dive analyses of SEM performance metrics

·      Implement multi-touch attribution models to understand the customer journey and optimise the conversion funnel


A bit about you:


·      Demonstrated experience and medium to advanced skill level with: SA360, Google Analytics, Adobe Analytics, SQL, Google Tag Manager, Google Ad Scripts, other relevant Data & Analytics platforms

·      Experience in implementation and management of tracking solutions using Google Tag Manager, including setting up conversion tracking, custom dimensions, and event tracking

·      Ability to develop and maintain scripts and automation tools to streamline SEM operations and reporting

·      Excited to develop, lead and mentor a team of SEM executives, providing guidance on best practices and advanced techniques

·      Experienced in leading training sessions and workshops to keep teams updated on the latest SEM tools, trends, and strategies.

·      Excellent communication and presentation skills, capable of conveying complex technical concepts to non-technical stakeholders

·      Project Management: Strong project management skills with a proven ability to handle multiple projects simultaneously and meet deadlines.



Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.


If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

 

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