Associate Marketing Manager
3 weeks ago
Infosys Foundation, the philanthropic arm of Infosys, is a leading social impact organization committed to driving positive change in India. Through its comprehensive CSR initiatives, the foundation focuses on several key sectors such as - education, healthcare, women empowerment etc. We are seeking a passionate and creative Branding & Marketing Specialist to join our dynamic team. In this role, you will play a key role in elevating the profile of Infosys Foundation's CSR initiatives and amplifying the impact of our work.
Responsibilities:
- Develop and implement a comprehensive branding and marketing strategy for Infosys Foundation's CSR initiatives.
- Craft compelling messaging and narratives that resonate with diverse audiences.
- Manage and create high-quality content (website copy, social media posts).
- Oversee the production of marketing collateral, including brochures, annual reports, videos.
- Identify and leverage relevant marketing channels to raise awareness.
- Collaborate with internal stakeholders across the Foundation and Infosys to ensure brand consistency and messaging alignment.
- Track and analyze campaign performance and recommend data-driven strategies
- Stay updated on current trends in CSR communication and storytelling.
To qualify, candidates must possess:
- Minimum 4 - 5 years of hands-on experience in running branding and marketing initiatives
- Master’s degree in Marketing / Advertising / Communications
- Outstanding writing, messaging, and editing skills
- Project management skills and experience with leading 360 projects
- Agency experience preferred but not mandatory
- Experience working with in-house designers and external agencies
- Ability to collaborate hands-on with multiple stakeholders across global markets
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