Senior Marketing Manager

3 weeks ago


New Delhi, India Kimaya Himalayan Beverages Full time

Job Profile: Senior Manager - Marketing

Location: Delhi (HO)

Salary : As per norms


As for the role, you will be responsible for developing and executing strategic marketing initiatives to drive Brand Awareness, Customer Mindshare, Market Share and Top Line. You will lead a team of marketing professionals and collaborate closely with other departments to ensure alignment with overall business objectives.

 

Key Responsibilities

 

· Strategic Planning: Develop comprehensive marketing strategies aligned with company goals and market trends. Identify opportunities for growth and differentiation in the alco-bev industry.

· Brand Management: Oversee brand positioning, messaging, and visual identity to maintain a consistent brand image across all channels.

· Product Marketing: Lead product launch strategies, including market research, pricing strategies, and promotional campaigns to drive product adoption and sales.

· Digital Marketing: Develop and implement digital marketing strategies along with agency, including all social media platforms, SEO/SEM, and digital advertising, to increase brand visibility and customer engagement.

· Trade Marketing: Managing Trade Schemes, consumer promotion & brand visibility at retail and assisting Sales team in Sales & Market share growth

· Consumer Insights: Utilize market research, consumer surveys, and data analytics to gain insights into consumer behaviour, preferences, and market trends. Use these insights to guide marketing strategies and decision-making.

· Collaboration: Work closely with cross-functional teams such as sales, product development, and operations to ensure alignment and support for marketing initiatives.

· Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and ROI measurement for marketing campaigns.

· Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment. Provide guidance, feedback, and professional development opportunities.


QUALIFICATIONS AND REQUIREMENTS:

 

Preferably postgraduate with relevant marketing experience of 5-6 years in FMCG/ Alco- Bev/ Food & Beverage industry

 

· Excellent communication and interpersonal skills, with the ability to influence and collaborate at all levels of the organization.

·  Creative thinking and problem-solving abilities, with a results-driven mindset.

· Familiarity with marketing tools and platforms, such as CRM systems, analytics tools, and digital marketing platforms.

· Passion for marketing as a field and staying updated with industry trends and best practices.


Interested candidates can share their updated cvs - priya.bhardwaj@kimayahimalayan.com



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