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SEO Head/LinkedIn Specialist

2 months ago

Mumbai, India So1unation Full time
Location: Andheri West, MumbaiJob Type: Full-timeJob Overview:

We are looking for a seasoned LinkedIn Specialist / SEO Head who knows LinkedIn inside and out and can lead our organic LinkedIn strategy and SEO efforts. This role requires a LinkedIn content expert who excels at optimizing profiles, creating high-impact content, and growing a professional brand without reliance on paid advertising. You will also spearhead the SEO strategy to ensure our digital presence continues to grow through organic search channels.

Key Responsibilities:

LinkedIn Strategy & Content Management:

  • Mastermind the company’s LinkedIn strategy, focusing on organic growth and engagement.
  • Optimize both personal and company LinkedIn profiles to maximize visibility and thought leadership.
  • Develop and manage a LinkedIn content calendar, including posts, articles, and long-form content.
  • Research industry trends and incorporate them into actionable LinkedIn strategies.
  • Engage actively in LinkedIn networking, building relationships with industry professionals and influencers.
  • Train teams and key stakeholders on LinkedIn best practices, optimizing their individual profiles for brand advocacy.

Content Expertise:

  • Craft compelling, SEO-optimized LinkedIn content that resonates with target audiences.
  • Write and edit high-quality LinkedIn articles, posts, and commentaries that build engagement and authority.
  • Drive the creation of video and graphic content in collaboration with creative teams to maximize engagement.
  • Analyze content performance to refine and improve ongoing strategies.

SEO Strategy & Execution:

  • Lead the overall SEO strategy to drive organic traffic to the company’s website.
  • Conduct in-depth keyword research and competitor analysis to improve on-page and off-page SEO.
  • Work closely with the content team to ensure all digital content aligns with SEO best practices.
  • Perform regular SEO audits and implement technical SEO improvements (site structure, mobile optimization, etc.).
  • Stay current with algorithm updates and SEO industry changes, ensuring continuous site optimization.
Qualifications:
  • Proven experience as a LinkedIn Specialist with a deep understanding of LinkedIn’s algorithms, features, and organic growth strategies.
  • Expertise in content creation, copywriting, and thought leadership on LinkedIn.
  • Strong SEO background with hands-on experience in improving organic search performance.
  • Proficient in SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs.
  • Solid understanding of on-page, off-page, and technical SEO principles.
  • Ability to manage multiple LinkedIn profiles and optimize for personal branding.
  • Excellent writing, editing, and communication skills.
  • Experience in mentoring or coaching others on social media strategy and content creation.
Key Skills:
  • LinkedIn Organic Growth & Optimization
  • Content Creation & Copywriting
  • SEO Strategy & Execution
  • Keyword Research & Analysis
  • Thought Leadership Development
  • Profile & Branding Optimization
  • Data-Driven Decision Making
Education:
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Relevant LinkedIn and SEO certifications are a plus.
Why Join Us?
  • Be at the forefront of driving our LinkedIn and SEO presence.
  • Work in a collaborative and creative environment with the opportunity for leadership.
  • Competitive salary with growth opportunities.