Graphic Designer
1 month ago
Job Description: Graphic Designer
Position Title: Graphic Designer
Department: Marketing/Design
Location: Vadodara
Reports to: Marketing Manager
Job Summary:
We are seeking a creative and detail-oriented Graphic Designer to join our team. The ideal candidate will be responsible for creating visually appealing designs that align with our brand and marketing objectives. You will work on a wide range of projects, from digital and social media graphics to print materials, ensuring consistency and creativity across all platforms. The role requires proficiency in design software, a strong understanding of branding, and the ability to translate marketing needs into compelling visuals.
Key Responsibilities:
- Graphic Design & Branding:
- Create and design a variety of digital and print materials such as brochures, posters, banners, social media graphics, and website visuals.
- Ensure all designs are consistent with the company’s brand guidelines and visual identity.
- Social Media & Digital Assets:
- Design engaging social media posts, ads, and other online content to drive engagement and support marketing campaigns.
- Work with the marketing team to ensure designs complement digital marketing strategies.
- Marketing Collateral:
- Design and develop marketing materials such as flyers, presentations, infographics, and promotional items.
- Collaborate with the team to design high-impact visuals for events, campaigns, and promotional activities.
- Website & UX/UI Design Support:
- Work closely with the web development team to provide design support for website updates and UX/UI improvements.
- Ensure that all website graphics are up-to-date and visually aligned with the overall brand.
- Print Production:
- Prepare designs for print, ensuring correct formats, sizes, and resolutions.
- Coordinate with external vendors for printing and production, ensuring quality standards are met.
- Creative Collaboration:
- Collaborate with the marketing team, copywriters, and other departments to brainstorm and develop creative concepts for campaigns.
- Provide creative input and suggest innovative ideas for campaigns and branding efforts.
- Project Management:
- Manage multiple design projects at once, ensuring timely delivery while maintaining high-quality standards.
- Work within established deadlines and contribute to team goals.
Qualifications:
- Minimum 5 years of experience.
- Bachelor’s degree in Graphic Design, Fine / Visual / Applied Arts, or a related field.
- Proven experience as a graphic designer with a strong portfolio showcasing creative design work across various media.
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
- Knowledge of UX/UI design principles and familiarity with web design tools is a plus.
- Ability to create Google Slide presentations and templates.
- Experience in creating both digital and print materials.
- Ability to work within brand guidelines and creatively explore new design ideas.
Skills and Competencies:
- Strong visual design skills and a keen eye for detail.
- Creativity and ability to think outside the box when approaching design challenges.
- Strong organizational skills and the ability to manage multiple projects.
- Effective communication skills to articulate design concepts and collaborate with teams.
- Ability to take constructive feedback and improve designs accordingly.
- Familiarity with design trends and best practices for both digital and print media.
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