Search Engine Optimization Executive

2 weeks ago

Mumbai, India Arcitech Full time

Key ResponsibilitiesKeyword Research & Competitor IntelligenceBuild and maintain keyword clusters with search-intent mapping and prioritization.Run competitor analysis (content gaps, SERP features, backlink audits, share-of-voice).On-Page SEOOptimize titles, metas, headers, internal linking, media SEO, and schema for rich results.Manage content hygiene (canonicals, pruning, freshness) and page templates.Technical SEO, Crawling & IndexingMonitor crawl health and indexation (robots.txt, meta robots, X-Robots-Tag, sitemaps).Improve Core Web Vitals, page speed, rendering (CSR/SSR), and handle redirects/status codes.Support site architecture, pagination, faceted navigation, and duplication control.Off-Page SEO & BacklinkingExecute high-quality link acquisition (digital PR, partnerships, unlinked mentions, citations).Track backlink health; escalate risk patterns and handle disavow only when warranted.Local SEO (GMB/GBP)Optimize profiles (categories, services, posts, Q&A, reviews, photos) and ensure NAP/citation consistency.Improve local landing pages and monitor map/local-pack rankings.AI-Assisted SEO & Content OpsUse AI tools for ideation, outlines, internal-link suggestions, and programmatic pages—with human QA, originality, and compliance.Analytics, Experimentation & ReportingOwn GA4, GSC, GTM basics (events, conversions, UTMs); build Looker/BI dashboards.Run title/snippet tests and report weekly KPIs with clear actions/impact.CollaborationCreate clear tickets for Engineering/Product/Design; align delivery to SEO roadmaps.Guide writers/designers and manage agency/freelancer output as needed.Required Qualifications & Skills2–5 years hands-on SEO with demonstrable improvements in rankings/traffic/conversions.Strong in: keyword research, competitor research, on-page SEO, technical SEO, crawling & indexing, off-page/backlinking, local SEO/GBP.Tooling: GA4, GSC, GTM (must-have); Ahrefs/SEMrush, Screaming Frog/Sitebulb; Looker Studio/BI.Working knowledge of schema, canonicals, hreflang, CWV, redirects; CMS experience (WordPress/Webflow/Shopify).Bonus: basic HTML/CSS/JS, regex, and/or Python/SQL for analysis.

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